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卡通人物促进比较网站的销售

Each subject has been given a cartoon mascot on the textbook comparison site

+$Each subject has been given a cartoon mascot on the textbook comparison site

+$There's been a lot of talk in the web design world recently about '情感设计+$' - which involves creating a distinct personality for our interfaces. This thinking has inspired the latest makeover of textbook price comparison site+$SlugBooks.com+$- which describes itself as "+$Kayak+$for College Textbooks".

+$The different sections of the site have been given 15 specially-created cartoon characters to represent different subject textbooks, and the books move as various form inputs occur. Nothing to do with functionality; everything to do with making the experience fun and engaging for viewers.

A massive page-footer illustration brings all the characters together

+$A massive page-footer illustration brings all the characters together

+$SlugBooks founder and CEO+$David Miller+$is keen to make sure the new elements of emotional design are helping, not hurting sales of textbooks via the site.

+$"I'm a huge supporter of websites developing their own branding/personality, but having a pulse on the analytics is very important, especially when you entering those murky waters of branding," he tells us. "So we're always monitoring if there is a subject that is underperforming."

Robust analytics ensure the cartoons are helping, not hurting, conversions on the site

+$Robust analytics ensure the cartoons are helping, not hurting, conversions on the site

+$"For example, our dance textbook couldn't keep up with the rest, while our chemistry textbook has consistently been among our stronger performers."

+$And those cool animated effects? "The autocomplete forms are sync'd to the character pointers through CSS and JavaScript," explains Miller. "This allows us to show the user that the books are moving as they go through the form elements."

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