+$Creating 404 pages might not be the first thing you'll think about when making a website, but they are essential. While a 404 page is something that you ideally don't want visitors to see, the best ones turn the situation to the designer or brand's advantage.
+$More and more, we're seeing bespoke 404 pages that use wit, clever UX or beautiful design to sweeten the pill of finding yourself in the wrong place. Whether its some thoughtfulCSS动画+$, A Cool视差滚动+$effect, or just some smarter-than-your-average copy, there are plenty of ways to liven up your 404 error pages – as these examples prove.
+$The best 404 pages can become a mini-ambassador for the website itself. They might even be shared on Twitter or relevant blogs as an example of the site's commitment to customer service or unique design style. The 404 error pages we present here have achieved all this and more, so take a look and be inspired to think outside the box with your own.
+$01. Ready to go survival
+$We all love a good movie reference within a 404 page (and there are several of them included in our list). This survival site refers to The Matrix in+$its 404 Page+$and gives you two options: clicking the red or the blue pill. Naturally, both keep you on the site.
+$This car buying comparison site helps you find the perfect car, but when you go off course, its 404 page provides a clever on-theme way to keep you on site. Visitors are presented with an 8-bit game style screen. All you need to do is hit the Start text to enjoy the simple horizontal scrolling game, where all you need to do is avoid obstacles and other cars.+$Give to a try。
+$03. Color of the Year
+$This site is dedicated to everything to do with PANTONE's Color of the Year. Everything about it has been beautifully designed, including its 404 page. The site goes into an impressive amount of depth, with sections on relevant colour systems, suggested palettes, and examples of the shade in use. Meanwhile, the 404 page takes a smart-but-simple approach. There's a short explanatory message and a swatch of PANTONE shade 404, which is a delightfully appropriate grey-brown, to match the user's mood when finding themselves there.
+$Ueno is a full-service agency with a standout 404 page. What you're seeing above doesn't capture the full effort that's gone into it: the hotdog is animated so it runs in an infinite loop through a surreal landscape, and there are several hilarious explanatory messages to explore. It's bonkers and totally unique –+$visit the error page here.
+$Gym Box is a gym company that aims to offer "the most unique and diverse classes in London". The limits of that claim might be the kind of magnificent '80s fitness spectacle that appears on its 404 page. Short shorts, crop tops and pelvic thrusting – what more could you want from an error page?
+$It's only a slight exaggeration to say that Slack's+$2019 Logo Update+$was met with widespread horror, and its super-saccharine 404 page is sure to have its fair share of haters too. Go wrong in Slack, and you're directed to a magical landscape of lush foliage, mountains and rainbows, where butterflies, chickens and tiny little pigs roam free. The scene scrolls horizontally with your mouse movement, too (+$try It Here）。
+$07. Purée Maison
+$Purée Maison is a creative agency specialising in communication strategy, and its characterful website is full of delightful animations (we'd recommend+$taking a look around+$). We're particular fans of this surreal 404 page, which somehow manages to perfectly capture the pain of hitting a digital wall.
+$09. Matteo Vandelli
+$You don't need to be a major brand to put a bit of effort into your 404 page. We love+$this Interactive Example+$from graphic designer Matteo Vandelli. He's used the error page from his设计组合作为展示他的创造力和设计精明的另一个机会。当访客将鼠标移到404文本上时，它会像水一样涟漪和变化。效果奇怪地令人着迷。
+$10. 20th Century Fox
+$Can't find the film you want? Fox Movies' site has a great way to inspire you for when you get a URL wrong; its 404 page pops up with a still from a cult movie, with a pithy caption and a selection of other films you might like to watch. We've spotted snippets from Edward Scissorhands, Revenge of the Nerds and Napoleon Dynamite, amongst others (瞧一瞧+$to see which one you get).
+$11. Cloud Sigma
另一个在404错误页面上使用幽默的网站是位于亚特兰大的数据战略咨询公司BluePath。该页面显示了亚特兰大的地图，在页面的另一侧有一个点，表示访客是“Wayyyy off the map”。在一个非常脆弱的环节中，该地图还包括数据驱动的信息，显示该地区报告的犯罪情况。 “为什么？因为这是一种犯罪，你还没有雇用我们！”啊，这些笨拙的数据分析师。
它包含在这篇文章中也激发了美国害虫控制公司Pointe Pest Control将自己的Pest Invaders游戏纳入其中它的404错误页面，配有不同的飞行和爬行虫来喷雾。
+$16. Steve Lambert
+$New York-based artist Steve Lambert describes this as "the most awkward 404 not found page on the internet", and you know, he may well be right. It features an excruciating+$piece To Camera+$that just goes on and on. We defy you to get to the end of his video without any part of your body clenching.
+$Next page: More inspiring 404 pages to explore