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排版在本田的新广告活动中占据了压力

honda typography

+$The ads contrast the Brio's reliability with the unpredictable tastes of the young

+$Think of car ads and you think of vehicles whizzing through sweeping, picturesque vistas. To promote its new vehicle, the Brio, Honda wanted to do something a little different.

Teagan White+$, a freelance designer and illustrator from Chicago, was approached to create a different type of campaign. Instead of pictures of the vehicle in action, the campaign uses illustrated typography to highlight the contrast between the reliability of the Brio and the often unpredictable tastes of the young target buyer.

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+$Creating Custom活版印刷广告+$campaign is a real make-or-break moment. It needs to be unique in order to catch an audience's eye, but it also needs to be readable enough to sell the advertising message. And that's exactly what's been achieved here. Both fun and original, these designs had us impressed throughout.

+$Art direction was taken care of by+$DDB Johannesburg+$, with Teagan drawing the illustrations in graphite on paper with colour added inPhotoshop中

honda typography

honda typography

honda typography

honda typography

honda typography

+$See more examples of this illustrated typography onBehance的

像这样?阅读这些!

+$Do you think the typography works in this advert? Let us know in the comments box below!



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