最伟大的字体倒计时:82 - 奥托

FontShop AG是着名的铸造厂,根据历史相关性进行了一项调查FontShop.com和审美品质。随着Creative Bloq和计算机艺术杂志专家的一些补充,有史以来最好的字体被选为新书,有史以来最好的100种字体。

在这里,我们倒数100种最好的字体,但你可以阅读一些字体创作者的采访,简短的类型历史,字体的解剖,以及书中的更多内容 - 了解如何获得你的在这篇文章的脚下复制印刷或数字格式。

+$But without further ado, here is the 82nd best typeface…

82. 玫瑰油

  • +$Non-Format, 2009

+$The world renowned studio Non-Format is made up of design duo Kjell Ekhorn and Jon Forss. Working together since 2000, Ekhorn and Forss have worked for clients such as Coca-Cola, Nike, Orange, and Uniqlo. Otto offers an alternate version for many of its characters but both versions are bundled within a single font. We caught up with the duo to discuss not only Otto, but the studio’s approach to type in general.

+$One of the areas the studio is best known for is its custom type – what is it about typography that interests you both the most? "This is an almost impossible question to answer," says Jon Forss. "It must just be in our DNA. A typeface can make or break a word. It can encourage a meaningful relationship with language, or it can disappear altogether – I’m looking at you Helvetica. There are just an infinite number of ways of expressing the written word and it’s a constant fascination for us."

+$Kjell Ekhorn adds: "One of the things we most enjoy about creating our own typefaces is that they instantly transform a piece of design and make it unique. There’s a real sense of ownership that comes from designing with your own typefaces. That way of expressing those particular words, whatever they are, is unique to you.

Kjell Ekhorn and Jon Forss formed Non-Format in 2000 and now have offices in the USA and Norway

+$Kjell Ekhorn and Jon Forss formed Non-Format in 2000 and now have offices in the USA and Norway

+$Otto was Non-Format’s first commercially available font – do you plan to release any more? "One of the reasons why we haven’t released many of our custom typefaces as fonts is because once they’re out there in the world for anyone to use, they cease to be unique to our own designs," says Ekhorn. "However, having said that, we do have plans to release a few more of our typefaces as fonts very soon, starting with Gridiron, which we originally created for ESPN magazine."

+$In terms of the balance between effective communication and achieving an emotional connection with your audience, how important is legibility in type design? "It depends on what the type is going to be used for," says Forss. "Anyone who looks at our body of work will be able to see that we have a fairly broad definition of legibility.

+$"We reckon that the human brain enjoys playing games. If it has to engage a little to figure out the words, the meaning of those words will stick around a lot longer. So if you make something super-legible, we believe it has a tendency to skim across the brain and hardly cause a ripple. What you need is a great boulder of a typeface that creates a wave when it hits your noggin, something that will knock you for six. It’s something of a cliché but that’s because it’s true: don’t mistake legibility for communication."

Otto is available exclusively from HypeForType (www.hypefortype.com) and is seen here in the foundry’s specimen showcase book

+$Otto is available exclusively from HypeForType (www.hypefortype.com) and is seen here in the foundry’s specimen showcase book

有史以来最好的100种字体

这是摘录有史以来最好的100种字体,与FontShop AG合作的有史以来最伟大的字体的权威指南。这本书超过180个高级页面,剖析了世界上最伟大的字体,为您带来了每个页面的深刻见解,并与他们的创作者进行了访谈。

你今天或所有好的报刊都可以拿到这本书在线订购。或者您可以从中直接将数字版本下载到iPadITunes上的Computer Arts应用程序

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