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我们无法停止观看这些催眠的麦当劳动画

Egg McMuffin animations
+$(Image credit: Matthieu Braccini)

+$Ever wondered how a McDonald's Egg McMuffin is made? To help answer this burning question, and promote its popular breakfast sandwich, McDonald's worked with its advertising partnerTBWA \巴黎+$and 3D animator Matthieu Braccini to produce a series of 15 oddly satisfying animated GIFs. And it's one of the most addictive pieces of3D艺术+$we've Seen.

+$In the GIFs, which have now been compiled into a supercut (below), we see how the core ingredients of an Egg McMuffin are prepared in a surreal production line. Watch as dozens of muffins roll themselves into toasters, an infinite block of bacon gets peeled, and endless cheese slices get fanned into place.

+$While this isn't an accurate look at how Egg McMuffins are made (we assume), the supercut's vibrant colours and whacky assembly line make for a bizarrely hypnotic viewing experience. It's also won over the judges at Cannes Lions, who awarded it a Bronze Lion.

+$This isn't the first time McDonald's has transformed its food in bizarre ways as part of a promotion. Earlier this year, French fries became a wayfinding tool in a series of+$beautifully Minimalist Posters

+$To take a look at how Braccini created his GIFs, head on over to hisBehance页面+$for a more detailed breakdown. You'll also find GIFs from the supercut that loop endlessly, which are sure to make you peckish.

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