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大众汽车推出新的损害控制标志

Volkswagen logo
+$(Image Credit: Volkswagen)

+$German car manufacturer Volkswagen has redesigned its famous badge logo. The much-anticipated design moves away from the three-dimensional, metallic blue and white badge from 2000, and instead sees the VW logo become a flat, black-and-white symbol. But will it be enough to save the brand's name following a recent scandal concerning doctored test results?

+$Scandal aside, change is often controversial, especially where logos are concerned. But rest assured that the fundamental elements of the Volkswagen logo are still in place. The V is still stacked on top of the W, and both are enclosed in a circle. Given that the VW emblem sticks to the good branding principles outlined in our标志设计+$guide, It应该+$be on to a winner.

+$The new logo has been designed with a digital presence in mind, meaning that the flat design will work better on mobile platforms. See how it compares to the previous logo, below.

Volkswagen logo

+$The previous design emblem (left), compared to the new logo (right)

+$(Image Credit: Volkswagen)

+$According to a report from+$Autoweek+$, the new logo will be officially unveiled at the Frankfurt motor show. Despite the logo having already appeared in Volkswagen's Hello Light ad (below) with a matte finish, the site speculates that the marque will have a reflective finish on cars.

+$Fans of the brand will likely know that the redesign has been on the cards for a while. Following accusations that Volkswagen had used software in its vehicles to improve its test results – which resulted in a termination of VW's partnerships with roughly 40 global agencies, leaving just three – the company's chief marketing officer Jochen Sengpiehl said that the brand was "not in good shape compared to previous years".

+$Autoweek reveals that the eighth-generation Golf will be the first production vehicle to display the new logo. The emblem is also said to represent Volkswagen's expansion into electrical cars.

+$Given that people are fascinated with the Volkswagen brand – these stunning+$hand Drawn Specs+$of the VW logo got a big reaction earlier in the year, the update is sure to cause a stir.

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