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这些由声波制成的标志非常酷。

Kings Place branding
+$(Image credit: Studio Suther&)

+$Getting your branding right is critical for getting your business noticed. A cool font, a contemporary colour palette and a unique twist are all essential ingredients to success and London-based arts and music venue Kings Place's new branding has all that and more.

+$Its unique twist is a logotype created using sound. The brand was brought to life by digital media artist+$Joe Pochciol+$and London design agencyStudio Sutherl&+$, who were looking to bring the energy of Kings Place events and integrate that into the physical branding. And its an approach to标志设计+$that we haven't seen before.

+$How did they do it? Pochciol and Studio Sutherl& got together and built a bespoke software package for audio analysis, visualisation and rendering known as SoundWaveMachine. This generates a unique new logotype based on sound files.

+$The machine does this by producing the initial logotypes, which can be static or animated, then the soundwaves are manifested into a graphic that is overlaid onto the original logotype. To add a new level of uniqueness, the amplitude, gain and modulation can be tweaked to produce a further version of the original soundwave. All clever stuff. Fancy creating your own unique font? Then find out how to制作自己的字体

Kings Place branding

+$The SoundWaveMachine generates a unique new logotype based on any sound file+$(Image credit: Studio Suther&)

+$But before they could step in and create a logotype like no other Studio Sutherl& founder Jim Sutherland revealed that the first step was to bring "some rational and common identity to everything". A colour palette of red, combined with a bright pink was used to add energy. A contemporary font is crucial in branding and Champion Middleweight was combined with Neue Haas Grotesk, both included for "their modernity and boldness".

+$To show off the new logotype at launch, a flick-book was produced with an animated logotype based on a Bach Cello Suite in G Major Prelude piece (the first piece of music performed in the hall when it opened in 2008).

+$The beauty of the SoundWaveMachine is that bespoke sub brands can be created at will. So, whenever a new event or mini festival needs some new unique branding, it simply a matter of choosing a sound file from the event and calling upon the the SoundWaveMachine to work its magic.

+$But it wasn't just events that got the bespoke treatment, every single member of staff got their own unique business card and email sign off.  They all picked a track that had a connection to them and the venue and their very own bespoke design was theirs to enjoy forever.

+$Check out the Kings Place branding in action on the+$venue's Website

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