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为什么世嘉的日本标志让粉丝们困惑?

Japanese Sega logo
+$(Image credit: Yuichiro Kitao)

+$Twitter was buzzing with theories over the weekend after Japanese developer, Yuichiro Kitao, pointed out that video games company Sega uses a different version of its famous text-based logo in Japan. And what's more, it appears that nobody really knows for sure why Sega has two versions of its logo.

+$So how does its logo look different? Simple: the Japanese version uses a lighter blue, while the logo for other territories is darker. Cue rampant speculation as to whether this decision is motivated by色彩理论

+$In His Tweet,+$Kitao+$posts an image comparing the two different logos. The Japanese one appears first, followed by the darker alternative.

+$For a passing thought about logo colours, this status appears to have captured Twitter's imagination. Hundreds of users have given it a like and have commented with their thoughts on why Sega has two logos.

+$Sega of America’s director of production, Sam Mullen, even got in on the action by confirming that, yes, the video games developer does in fact operate two logos, each with a different colour.

+$But the important question is为什么+$does Sega have two different coloured logos? Sadly, we don't know for sure. Mullen has his theories, including the idea that it's the result of a printing mix-up, or that the Japanese colour could be seen as more kid friendly.

+$Either way, it's a curious detail that adds to the Sega brand. And considering that Sega's startup sound ranks alongside the best+$audio Logos+$, it looks like the company knows how to use its branding to excite interest.

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