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微软公布了新的Windows标志(没人注意到)

(图片来源:微软)

+$Microsoft has revealed a new Windows logo and a total redesign across a huge 100 of its app icons. But the main thing that stands out about the entire project is how little the new Windows logo stands out. You'd think a brand new Windows logo would be big news in the tech/branding world (and might even be a contender for our最好的标志但新的设计只是静静地排在其他图标的中间。

新的Windows标志实际上是总体设计策略的典型代表--因此可以作为重新设计的海报孩子。颜色渐变已经取代了平的蓝/白,更柔和的,圆形的边缘已经取代了传统的方格以前组成的窗口。

New and old windows logos

新的徽标(左边)已经用颜色渐变和圆形边缘进行了修饰。(图片来源:微软)

重新设计策略是关于整个视觉库中所有这些图标的统一和连接。这可能就是为什么Windows图标只是在共享其颜色梯度的其他图标中间弹出的原因。

+$Has Microsoft not gone big on the Windows logo because it didn't want to hold up just one logo above the rest? Maybe this was a deliberate choice, so as not to confuse the overall visual branding strategy (or enrage the whole of Twitter, who do love to criticise a logo in isolation). The concept does seem to rely heavily on the icons being visually in sync with each other.

Sample

全彩色调色板统一并组织应用图标库。(图片来源:微软)

新的图标使用一系列的颜色,并统一在一个光滑的新的审美。这导致了一个惊人的整体视觉,如你可以在上面的365范围内看到的样本。之前,应用图标库是一个有点霍奇-波奇。有些应用程序的图标可以追溯到几十年前,而有些则是最近更新的。因此,图书馆的统一是非常需要的。

微软负责设计和研究的公司副总裁乔恩弗里德曼解释说,“我们引入了丰富的梯度,拓宽了我们的颜色范围,并实现了一种具有带状特性的动态运动”。

+$According to Friedman, the Fluent Design System, "promotes building off the familiar," and the finished icon range shows this off, containing mostly tweaks of original designs rather than total overhauls. Those tweaks include gradient colours and rounded edges, as well as a scaling back on detail.

Microsoft

团队必须考虑创新和变革,同时保持熟悉。(图片来源:微软)

Friedman解释说,完成的结果需要在保持用户熟悉的同时,发出创新和改变的信号。他说:“我们还必须开发一个灵活、开放的设计系统,以适应不同的环境,同时仍然忠于微软。”

+$As usual, reactions are mixed, although to be fair, there haven't been that many of them. No one seemed to really care too much, particularly about the Windows logo. What little reaction there was seemed to focus on the icons themselves.

一些Twitter用户认为,缩减规模可能有些过头了:

其他人更喜欢之前的图标..。

而有些人则很高兴:

随着我们进入新的十年,将客户熟悉程度与前瞻性设计结合起来似乎是一种成功的策略。锐步最近使用了这种方法。+$, tweaking and streamlining an original vector logo. But the scale of Microsoft's overhaul is in a different league. Although the reaction to it has been in a league that Microsoft may not have anticipated.

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