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我们真不敢相信1980年微软的标志是什么样子的

+$A brand's logo is one of the most important things to get right. How do you distill the entire identity of an organisation into one simple symbol? And then, when things go stale, how do you find a new look that your loyal fans will recognise and embrace?

+$The whole process is a tricky balancing act. Get it wrong and it's a catastrophe. Which is why we were surprised to discover that Microsoft took such a wild misstep in its branding history.

+$It's now one of the world's most popular brands (fans: take a look at our roundup of the best early微软黑色星期五交易+$), with a brand mark that wouldn't be out of place in our ranking of the最好的标志+$ever. As a reminder, here's what it looks like now:

Microsoft's current, sensible logo

+$Microsoft's current, sensible logo(图片来源:微软)

+$However, in 1980, Microsoft took a bold step with a logo redesign that left it looking much more like a wild metal band than a reliable, respectable tech company. Sadly, this look only lasted two years.

Microsoft's badass 1980-1982 logo

+$Microsoft's badass 1980-1982 logo(图片来源:微软)

+$It has more than a whiff of the Metallica logo about it, doesn't it? In fact, during that whole period, Microsoft seems to have been embracing a+$band Logo Design+$aesthetic – the 1975 logo is an impressively 'disco' effort too.

Between 1975 and 1980, Microsoft got funky

+$Between 1975 and 1980, Microsoft got funky(图片来源:微软)

+$Thanks to Ian Bogost for first bringing this to our attention on Twitter.

+$We will say this for Microsoft though: back in the day, it clearly wasn't afraid of embracing a confident new look. No blink-and-you'll-miss-it redesigns for this software company. For advice on creating a great brand mark, see our标志设计+$tips, or for more recent efforts, explore our roundup of the+$biggest logo redesigns of 2019

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