+$They say imitation is the sincerest form of flattery, right? Well if that's true, there's a couple of design teams around the world right now that should be feeling pretty flattered following the unveiling of Microsoft's new Edge browser logo this weekend.
+$Already under heavy criticism, the logo has been compared to the Firefox logo, and, even more embarrassingly, the swirling blue-and-green design of Tide Pods laundry detergent packs. And when you see them side-by-side (below), it's hard to argue otherwise. Maybe the design team should have referred to our guide to标志设计+$for Some Pointers?
+$The new design (above) combines the lowercase 'e' icon that dates back to Microsoft's Internet Explorer years, and morphs it into the shape of a swirling wave, which is presumably representative of surfing the web. Below are some of the early reactions.
+$How do you like our new #Edge logo?? #comingsoon! pic.twitter.com/EgL6n5xqRI+$November 2, 2019
+$And we are calling it...Microsoft TidePods! here's the new Microsoft Edge logo: https://t.co/NpyW2ni8FS pic.twitter.com/leVjxk3nml+$November 2, 2019
+$New Microsoft Edge Logo looks a lot like Firefox, inverted and rotated 180°. Well done, designers. pic.twitter.com/gEkmw1g0ol+$November 2, 2019
+$The new Microsoft Edge logo looks more like the logo for something I’d toss in the dryer to make my clothes softer and smell like perfumey palm trees. pic.twitter.com/Y6h46aWOOS+$November 2, 2019
+$It's nothing new to see such harsh reactions in the early days of a logo, and, who knows, maybe in time people will appreciate the freshness of the new design (sorry, we couldn't resist). You can compare it to the old Edge logo below.
+$Whatever you make of the new Edge logo, one thing is for sure, the ocean wave-inspired design bears precious little resemblance to Microsoft's original IE icon, which the company is so well known for. Moving away from such an iconic design is a brave move, so we'll be interested to read more on why the decision for a much more fluent design was made.