跳到主要内容

极简主义的麦当劳广告用薯条来引导司机

McDonald's fries posters
+$(Image credit: TBWA\Paris)

+$Have you ever been so hungry that you didn't know where to turn? If so, McDonald's is here to help thanks a set of minimalist posters that sit up there with the最佳平面广告+$we've Ever Seen.

设计者TBWA \巴黎+$for McDonald's France, this series of bright and cheerful out-of-home adverts turns McDonald's French fries into directional arrows that lead motorists to the fast food chain's nearest drive thru.

+$Each poster displays a message like "straight ahead" or "turn left", with the elongated fries communicating the instruction visually by bending this way and that. The campaign includes 64 variations to stop the message getting stale.

+$To remind motorists that they're heading to McDonald's and not another fast food outlet, the fries are tucked into a distinctive red sleeve that displays the McDonald's Golden Arches logo.

+$Watch the campaign in action with the video below.

+$It's a brilliantly simple but effective campaign that doesn't beat you over the head with its message. These posters are kind of like the reverse of up-selling – McDonald's is luring you in with a low-ticket item safe in the knowledge that your hunger could easily make you add a burger to your order. And it's all nicely in line with McDonald's new visual identity, created by特纳达克沃思

+$This isn't the only creative poster series we've seen from McDonald's and TBWA recently, either. Back in May,+$McDonald's proved its brand strength with blurry ads+$that let its famous food speak for itself.

+$And as for out-there marketing campaigns, we've yet to see the likes of Burger King or KFC compete with the+$world's Smallest MCDonald's+$that was open exclusively to bees, although the+$KFC Hat-bucket+$did raise a few eyebrows.

相关文章:



翻译字数超限