麦当劳的麦弗斯不小心弄脏了杯子

+$McDonald's Japan has released a set of cups to promote its new range of soft drinks, McFizz. The cups are supposed to elicit a theme of summertime romance, showing naive line illustrations of a boy and girl on opposite sides of the cup, who share an innocent moment when the empty cup is lined up in a certain way.

+$However, fast food fans have discovered that when you turn the cups a different way, you are faced with a range of decidedly less innocent scenes. We're not sure if this was an intentional design quirk, created in an attempt to stir up publicity and enter inspirational lists of包装设计+$, or whether it's a case of something looking amazing on screen, but not being user-tested quite thoroughly enough.

+$Here's what McDonald's was hoping customers would see in the cup (or see video above).

+$#macdonalds🍟 #mcfizz ゐなや

+$A photo posted by @inaya_jp on Jul 17, 2019 at 11:46pm PDT

+$And here's what people actually saw...

McDonald's cup

+$This summertime romance doesn't seem quite so innocent when you look at it this way (as+$@Mao_Kila+$pointed Out)

+$(Image credit: @mao_kila on Twitter)

+$The wink on the right-hand image really makes it. And don't worry, this isn't a one-sided love affair, either.

mcdonald's cup

+$They're lovin' it (Captured by+$@_chocolation_

+$(Image credit: @_chocolation_ on Twitter)

+$With another subtle manipulation, the illustrations take on some interesting proportions, where either the boy or girl becomes huge next to their partner. Surely McDonald's didn't really want to promote a huge age gap, or worse, paedophilia?

+$Despite several people pointing out these not-so-innocent variations on the McFizz love story, McDonald's has refused to pull the cups, which are apparently now in serious demand.

+$The fast food chain is known for its strong ads and design. Most recently, there were+$minimalist posters in France+$, which used fries to guide motorists, and even a+$mini-McDonald's for bees in Sweden+$. Has McDonald's in Japan been neglected? Or is someone somewhere having a good ol' giggle at what they've unleashed into the world?

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