+$When you think about it, bottled water is party to some of the most ludicrous branding there is. Guys, it's just water; the same stuff that comes out of your taps, and you're paying a premium for it because it comes in a pretty bottle with an on-trend palette. You idiots.
+$So our initial reaction to the launch of a frankly preposterous new brand of water, complete with matching包装设计+$, was just a little jaundiced. There's so much to hate about Liquid Death. For starters, it's called Liquid Death. It comes in a can that makes it look like some kind of cheap and nasty energy drink. There's a horrible cartoon to promote it. Also, it's called Liquid Death; we realise we've already mentioned that but we felt it needed emphasising. Liquid. Death.
+$It's by far the stupidest piece of branding we've seen in quite a while, and somehow we've come to love it. Liquid Death is the brainchild of an unlikely foursome, comprised of Mike Cessario, whose background is in advertising and marketing, a heavy metal bartender called Pat Cook, manufacturing expert JR Riggins and animator Will Carsola, best known for Adult Swim's Mr Pickles.
+$Together they conceived a plan to tear a strip off bottled water marketing clichés and instead create a water brand that's as stupid and entertaining as branding for less healthy drinks such as energy drinks and beer.
+$It's fair to say they've succeeded; Liquid Death is spectacularly over-the-top, without so much as a hint of subtlety to it. And while the brand identity is unashamedly thick as mince, the packaging is a stroke of eco-genius.
+$By putting its water in an aluminium can, Liquid Death is instantly a lot more environmentally friendly than every water brand that puts out its product in a plastic bottle; Liquid Death points out that aluminium cans are far and away the most sustainable beverage container by virtually every measure. In your face, Evian.
+$So stupid that it's actually pretty brilliant, Liquid Death has already attracted the right sort of attention; according to商业内幕+$, it's just raised $1.6 million in fresh seed funding. And if you want to taste some of that delicious Liquid Death for yourself (spoilers: it's just water), it's+$available to order online now。