+$All memorable, lasting branding projects start with a great idea (or two), and in+$this issue of Computer Arts+$, we speak to the best of the best to see how they generated the ideas behind recent award-winning projects.
+$From Wieden + Kennedy's Dream Crazy ads to AMV BBDO's Viva la Vulva – issue 296 explores the whole process, from generation to nurturing the ideas that stick with an audience.
+$And talking of great ideas, we also look in depth at two amazing projects this month – La Boca's new Folio Society edition of Philip K Dick's mind-bending book Ubik; and me&dave's identity design for a set of historical buildings.
+$Elsewhere, we explore how best to start working in the luxury brand sector; we speak to the award-winning design studio Rose about what the team have learned over the last 20 years; we get the pro's opinions on the Opera Ballet Vlaanderen rebrand; chat to Paul Sahre about book design and beyond; and loads more!
+$Have a glance at what's inside below, and then grab your copy today.
计算机艺术是世界上最畅销的设计杂志，通过洞察力，灵感，访谈和所有最好的新设计项目突破了接缝。对于所有这些每个月直接送到您家门口，订阅计算机艺术+$. Subscribe today, and you can save up to 70 per cent off the cover price!