有趣的新字体捕捉猫的游戏性

Cat font
+$(Image Credit: Smalls)

+$If the number of videos and amusing pictures on the internet are anything to go by, it looks like people love cats. But until the launch of a recent campaign for cat food brand+$Smalls+$, this fondness for felines hadn't been immortalised in font form.

+$All that's changed though thanks to the launch of a new font created by Smalls' lead designer, Miles Barretto, in partnership with+$Good Type Foundry+$. By studying the movement and behaviour of cats, Baretto modified the upper case font Adieu to capture their distinctive essence.

+$Unless you're more of a dog person, this set could easily rival some of the entries in our list of the best免费字体+$for designers in your affections.

+$But how does the nature of a cat get translated into a typeset? Barretto explains: "I looked into the body language that cats make, and particularly got drawn to the tail."

+$"There was a nice natural connection to translating the cat tail into letterforms - it was also a great learning experience as to how cats can communicate through body language."

+$The result is a quirky, slinking font that will appear on the packaging of Smalls' freeze-dried cat food bags. Just take a look at how the apertures in the letters meander, and the way the terminals have a smooth kink in them. Looks pretty cat-y to us.

cat font

+$This is making us purr

+$(Image Credit: Smalls)

+$For Barretto, one of the most interesting parts of the project was putting himself in the mindset of cats and their owners.

+$"I think it’s fascinating to know that within cat owners there is a commonality of experiences in having a cat and trying to translate those unspoken facts through the design was a learning process that I have not really thought of until working with Smalls."

+$The font was part of a broader effort to inject some "surprise and delight" into the brand. To top-off the project, Barretto also created Small Talk Magazine, a print accompaniment to the Small Talk blog.

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