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乐高的赛车游戏式病毒动画

现代+$has launched a viral campaign for its new car, the Veloster Turbo, which mimics a Forza-style car racing video game. Oh, and it's done this with the power of乐高玩具动画。

+$The yellow Lego Hyundai takes on a boy racer-ish Lego opponent in a high-speed street race featuring wheel-to-wheel action and slow-motion drifting - activity that would be seriously frowned upon by广告+$standards if the cars were not Lego...

+$iPhone Competition

+$The ad is to promote the company's new car plus the Hyundai Asphalt 7 Contest, a competition for苹果手机/IPad的+$users which is currently running - the green light was November 19 and the chequered flag will drop on November 25.

Lego landscape replicates Asphalt 7 iPhone/iPad game

+$Lego landscape replicates Asphalt 7 iPhone/iPad game

+$Contestants from around the globe will race Hyundai’s Veloster SR Turbo on Gameloft's '+$Asphalt 7: Heat+$' iOS game, and their scores will be automatically uploaded and a winner will be found. That person will win a trip to Hyundai’s factory in Korea plus a visit to the North American International Auto Show in Detroit, US, in January 2013.

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