当着名徽标交换调色板时会发生什么

+$Choosing the right colour palette is a fundamental part of creating an eye-catching brand that people want to interact with. Get your colours right and you've got a brand that will last for years and boost your business. Get it wrong and... well, you'll be hiring another graphic designer sooner than you think.

+$When it comes to deciding which colours will work for your brand, you'll need a solid grasp of the theory of colour. With this knowledge, you'll be able to determine which colours are suited to your sector and what the different hues imply.

+$It's all too easy to brush off色彩理论+$as a pseudoscience, but the team atPrintsome+$set out to prove just how important it is to pick the right colour scheme for your business.

+$As part of a series in collaboration with graphic designer Natasja Van Dinther, Printsome swapped the colours of famous logos to create strange and unsettling alternatives.

Airbnb and Booking.com switching colours

以Airbnb和Booking.com为例。他们是类似的公司,但在光谱的两端有品牌颜色。交换它们,Airbnb开始看起来像一些硅谷创业公司,而Booking.com的网址与其竞争对手的温暖的Rausch粉红色不一致。

Marvel and DC logos switching colours

Printsome已经将Marvel和DC之间的颜色交换描述为最不显眼的转换,但我们确信每个出版物的忠实粉丝都不同意。漫威似乎失去了蓝色标志的戏剧性影响,而DC的厚实排版则用红色调色板俯视顶部。

Asda and Tesco logos switching colours

Asda和Tescos可能会运行类似的操作,但他们的使命陈述导致了对比的徽标颜色。 Asda对新鲜度的关注导致了一个令人耳目一新的绿色标志,而Tesco则强调帮助人们,这使得调色板更容易让人想起航空公司或银行。

改变它们只是不起作用,因为排版和图形是针对每个超市的目标量身定制的。

Guinness and Stella Artois logos switching colours

颜色对顾客感受品味的方式产生巨大影响。通过改变Guinness和Stella Artois的颜色,我们期待品牌的不同口味。

吉尼斯的浓重口味适合不妥协的黑色配色,但红色背景下的啤酒味道更淡。 Stella Artois的黑色表面看起来并不太糟糕,但并不能反映出这种饮料的辛辣感。

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