跳到主要内容

菲律宾电话公司以出乎意料的温馨广告赢得圣诞节

+$(Image credit: Globe / Wunderman Thompson)

+$There are so many Christmas ads flying around at this time of year, companies need to work extra hard to create something that resonates with their audience. But a Filipino phone company has beaten the odds with a TV spot that has captured people's hearts and become the unexpected success of the festive season. Its popularity is mainly thanks to the emotional gut-punch of an ending that we did not see coming (for more ad agencies done good, explore our rundown of the最好的圣诞广告+$of All Time).

+$The advert ties into the release of the newest Star Wars film, Rise of Skywalker. It starts off with two young boys cobbling together some kind of homemade super-armchair/spaceship thing, complete with wings, fans, and a moving base. There's even a bit where a load of mobile phones, borrowed from neighbours, get welded into the contraption to form a light show. They've certainly gone the extra mile (their efforts might even top some of the best3D电影)。

+$So far, so cute, but certainly nothing groundbreaking. Apart from the fact that we're not sure the phone-owners knew their handsets were going on permanent loan, there's nothing comment-worthy here. Stick with it though, because there's a twist coming, and it'll hit you right in the feels. Watch the ad below.

+$The heartwarming advert is the work of+$Wunderman Thompson+$, and it's for phone company Globe Telecom. It forms part of+$Globe's Initiative+$to provide tools and equipment for people with disabilities – so you can rest assured you're being emotionally manipulated for a good cause.

阅读更多:



翻译字数超限