+$Selle Royal+$, a world-leading bicycle saddle brand, has commissioned 25 talented graphic illustrators, comic artists, product designers and animators from across Europe and America to illustrate an exclusive set of saddle-based artworks.
+$It's all part of Selle Royal's annual non-profit initiative, Project UP, which seeks to raise awareness of key societal issues – such as equality, environmental responsibility, obesity and poverty.
+$The artwork is based around five themes. The first series of five saddles, 'Love Today', was launched on 14th February, while the following four will celebrate+$International Women’s Day+$(8th March),+$Earth Day+$(22nd April), Bike to Work Day (15th May) and+$Children’s Day+$(1st June).
+$Only three of each eye-catching designs will be produced – but if you're lucky, you can win one for yourself...
+$Selle Royal is making one of each saddle design available to the public via a+$free-to-enter social media competition+$. Using the hashtags #sUPportProject and #Lovetoday, entrants are "encouraged to give examples of adversity in their life or how they overcame it."
+$Contributing to the Valentine's Day collection are Italian pop-culture illustrator+$Ale Giorgini+$, Gothic Artist+$OniBaka+$, Cartoonist And Illustrator+$Alberto Corradi+$, Animation Specialist大卫索塞拉+$and the NBA illustrator+$Francesco Poroli+$, whose commissions have appeared in the New York Times and Il Sole 24 Ore.
+$Each artist will receive one of the additional two saddles sporting their design, with the third featuring in a museum exhibit that will later tour internationally.
+$To find out more about the design process involved and the aims of Project UP, head over to the+$Saddle Art page on the Selle Royal site。