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令人毛骨悚然的2D角色鼓励人们“杀死习惯”

+$Minneapolis-based visual effects and animation studio+$Make+$recently created these two clever spots for QuitSmoking.com's latest campaign 'Kill the Habit'. Instead of using the usual stomach-churning, 'decaying lungs' images to encourage people to stop smoking, Make took a different approach, utilising animated 2D characters as a metaphor for the issue.

+$As a giant primate climbs all over smoker Eric with a gun to his head, his councillor comments: "What would you say if I told you this monkey could kill you very soon?". In a second spot, an equally irritating creature clings to smoker Lexi while explaining she's sure she can get rid of it by going 'cold turkey'. Cue a big, blue bird landing on her lap.

混合媒介

The Make team integrated 2D, 3D and live action elements to bring these spots for QuitSmoking.com together

+$The Make team integrated 2D, 3D and live action elements to bring these spots for QuitSmoking.com together

+$The integration of 2D characters into the live action footage is simply brilliant, with the team paying meticulous attention to detail. A perfect example is when Eric's forehead wrinkles as the monkey's teeth wrap around his head. The effects were achieved using a green screen, with other people replicating the creature's movements on each actor.

+$Check out the second spot, featuring 24-year-old Lexi James attempting to go 'cold turkey'...

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