标志设计:您需要知道的一切

Logo designs for Starbucks, Wikipedia, Google, London 2012, Pepsi and 7-Eleven
+$Logo Design: Logos

+$If your company needs a new logo design, you will probably be exploring your options. Do you go for a completely different logo or tweak the logo design you already have? Both options make a big statement about your business and how you see it. But either way, you'll be questioning: what makes a great logo design? And how do you design a logo that captures the essence of a product, person or brand?

+$We are here to answer all of your burning questions about logo design, and we have even collated the best logo design tools we could find to help you out even further. If you are looking to design amazing logos across a range of devices, you should also check out our countdown of the+$5 best logo design apps

为什么标志设计很重要

+$Your logo is you or your business' first point of contact with the outside world. If people connect with your branding, the likelihood is that they will open up to whatever it is offering them. Great logo design requires a complex mixture of design skills, creative theory and skilful application.

+$Any designer worth their salt can create a fit-for-purpose logo, but truly mastering all aspects of the craft takes time. Of course, logo design is just one small subset of branding, but the logo or brand mark remains the centrepiece of most branding schemes.

+$If you want to see the best of the best why not head over to our pick of the最好的标志设计+$ever?

最好的标志制作者

徽标设计应用程序不会创建品牌杰作 - 但你知道这一点。有些人只是在寻找一个快速,廉价的标志,反映他们的初创品牌,直到它扩大到足以值得由专业设计师或代理商创建的完整品牌标识。这里有五个标志设计制造商,快速,复杂和良好的价值。

+$And if you've got Photoshop but not Illustrator, and want to learn+$how to make a logo in Photoshop+$, check out our guide.

01. Canva

Canva logo design tool

Canva是一个多才多艺的应用程序

Canva是一个完整的,基于浏览器的图形设计套件,恰好包含一个伟大的徽标设计工具。好的,它不提供Adobe Creative Cloud的设计功能,但Canva的简单性,各种有用的工具和鼓舞人心的学习资产使其成为设计品牌的绝佳方式。

02. TailorBrands

TailorBrands logo design tool

TailorBrands的成本略高,但这意味着更多的选择

+$TailorBrands promises not only a logo design but a full branding package with its browser-based software. The tool is simple to use and has no pre-made logos – instead, the platform is powered by AI to design a unique logo for every user. There is a cost involved here, but it is paltry compared to hiring an agency, starting at $3.99/month for its Dynamic Logo package and rising to $15.99/month for the full Premium package.

03. Hatchful

Hatchful logo design tool

Hatchful是一个标志设计生成器

Hatchful是一个简单的基于浏览器的徽标生成器,允许您从数百种模板,图标和颜色组合中自定义徽标。您可以测试徽标变化并创建一个独一无二的徽标,非常适合您拥有的任何业务,徽标生成器使用起来非常简单,您可以在几分钟内成为专家。生成的徽标适用于所有主要社交媒体平台,最重要的是,所有这些都将花费您的电子邮件地址。

04. Logoshi

Logoshi logo design tool

除非你感到幸福,否则Logoshi不会收费。它应该是怎样的

Logoshi是一个超级简单的工具,看起来有点Web 1.0,但以非常合理的价格提供整洁,简单的设计。一旦签名,它就会提供您的徽标的方形,透明和裁剪版本,并且您将徽标的位图和矢量版本捆绑成一个成本。

05. Ucraft

Ucraft可能最为人所知网站建设者,但在其基于浏览器的网络工具中,你会发现一个优秀的标识制作者。它也是完全免费的!这些设计与所有主要社交账户兼容:Instagram,Facebook,Pinterest,LinkedIn甚至Twitch,您可以将其下载为PNG或SVG文件(虽然后者将花费您12美元,嘘!)。

现在,您将发现有关徽标设计的所有信息,请从下一页开始,品牌识别专家David Airey概述了他的10个标志设计的黄金规则。

下一页:David Airey的10条黄金法则



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