+$29 books every graphic designer should read

+$There are hundreds of fantastic graphic design books out there, offering words of wisdom, design inspiration, and refreshers on key principles and techniques. It doesn't matter if you're looking to swot up on design theory or recharge your creative batteries, we've curated the best titles here, in this essential reading list.

你可以从这个名单中找到很多经典的标题来自平面设计的伟大名字,但也有很多你可能不太熟悉的书籍。无论您是想更多地了解徽标,进一步了解类型,还是了解更多有关您最喜爱的图形设计师的信息,这些适合图形设计师的优秀图书清单都能满足您的需求。

徽标和品牌书籍

Designing Brand Identity front cover

01.设计品牌标识:整个品牌团队的基本指南

这本畅销的品牌推广指南已经更新,以便更新

出版商:威利|作者:Alina Wheeler |+$Publish Date:2017

杰出的资源
参与写作
最新

Alina Wheeler最畅销的品牌推广指南已经第五次更新,包括新的和扩展的社交媒体跨渠道协同,众包,搜索引擎优化,体验品牌,移动设备,寻路和场所制作。分为三个部分 - 品牌基础,流程基础和案例研究 -设计品牌识别为设计师和整个品牌团队提供深入的指导,通过一个通用的五阶段流程进行品牌开发和实施。

Pentagram合作伙伴Paula Scher建议:“Alina Wheeler比任何人都更好地解释了身份设计是什么以及它的功能如何,”她说,“这是这个经典的第5版的原因。”通过Design Matters播客主持人Debbie Millman的前言,您知道自己掌握得很好。

Branding: In Five and a Half Steps by Michael Johnson

02.品牌推广:五步五步

创建成功品牌标识的最终逐步视觉指南

出版商:+$Thames And Hudson |作者:+$Michael Johnson |+$Publish Date:2016

关于品牌推广的严肃书籍
打开品牌推广流程
真的很有用

领先的平面设计师迈克尔·约翰逊在其最新着作中揭开了品牌塑造过程的神秘面纱品牌推广:五步五步。将流程分为五个关键步骤 - 调查,战略和叙述,设计,实施和参与 - 约翰逊也承认品牌的非线性性质,关键的半步骤,标志着战略和设计之间的流动关系。

+$A no-nonsense, six-question model structures the first half of the book; the second part analyses the design process, using over 1,000 contemporary brand identities from around the world.

这是创建成功品牌标识的终极逐步视觉指南。对于品牌行业的任何人来说,这都是必不可少的读物,对于学生和新设计师来说,这是一个特别宝贵的资源。

Logo Modernism by Jens Müller

03.标志现代主义

史无前例的现代商标目录。

出版商:+$Taschen GmbH |作者:+$Jens Muller |+$Publish Date:2015

大量的徽标眼睛糖果
难以置信的资源
专注于1940-1980

Taschen制作了一些真正壮观的书籍徽标现代主义没有什么不同。 JensMüller汇集了约6000件商标,注册于1940年至1880年间,审视了平面设计中现代主义的升华,以及这些态度和命令如何产生企业形象。

Müller包括各种徽标,分为三个章节 - 几何,效果和印刷 - 以便教育您,并提供灵感徽标设计的综合索引,以告知您自己的工作。

排版书籍

The Elements of Typographic Style (v4) by Robert Bringhurst

04.印刷风格元素(v4)

对于使用类型设计的任何人来说都是必不可少的书

出版商:+$Hartley & Marks |作者:+$Robert Bringhurst |+$Publish Date:2013

终极型手册
非常详细
精彩的写作

这本来自加拿大印刷术家,诗人兼翻译家罗伯特·布林赫斯特(Robert Bringhurst)的历史和排版指南最初于1992年出版,很快成为一种主要的排版资源。领先的排版家Jonathan Hoefler和Tobias Frere-Jones称之为“有史以来关于排版的最好的书” - 并且不难看出原因。

印刷风格的元素是一本精美的手册,结合了实践,理论和历史信息,同时也分享了更深层次的理念和对该主题的理解。如果您正在寻找一本涵盖类型和排版精细点的书籍,那么从这个开始就可以节省很多钱。

Just My Type by Simon Garfield

05.只是我的类型

类型历史的娱乐和揭示指南

出版商:+$Profile Books |作者:+$Simon Garfield |+$Publish Date:2011

信息化
详细的历史
阅读非常吸引人

平面设计师接受培训以查看字体,但西蒙加菲尔德的书只是我的类型 会鼓励你仔细观察,接受丰富的字体历史,以及查看它们的力量。

+$A well-chosen font communicates to the reader on an almost subliminal level and it can make (or break) a design. Discover more about the history of typography with this fantastic book.

如何成为一名平面设计师

How to do great work without being an asshole

+$06. How to do great work without being an asshole

+$Funny, useful advice on how to thrive in the creative industries

出版商:劳伦斯金出版社|作者:+$Paul Woods |+$Publish Date:2019

+$Great Infographics
+$Funny and clear advice
+$Helpful Sections

+$Paul Woods'+$How to do great work without being an asshole+$is both amusing and practical. Its infographics and flow diagrams help readers identify what's going on in common conundrums in the creative industries, including pitching and giving feedback, and its short, sharp chapters help them navigate agency life. If you're after frank advice on how to make it in graphic design, this book is for you. There's even a foreword by the king of straight talking, Erik Spikermann.

+$You can read an extract from Woods' book on+$how to give feedback without being an asshole here

How to be a Graphic Designer Without Losing Your Soul by Adrian Shaughnessy

+$07. How to be a Graphic Designer Without Losing Your Soul

任何新的平面设计师的主食

出版商:劳伦斯金出版社|作者:+$Adrian Shaughnessy |+$Publish Date:2010

最实用的建议
哲学指导
智能写作

Adrian Shaughnessy在获得就业,成立自由职业者,组建公司,与客户打交道,投球和装载更多信息方面提出了充分的建议。

随着平面设计书籍的出现,如何在不失去灵魂的情况下成为平面设计师这位作者呼唤Neville Brody,Natalie Hunter,John Warwicker和Andy Cruz这样的杰出人物,以帮助他们将他的想法融合在一起,这是一种富有洞察力,聪明,易于获取并且充满了极好建议的人。

+$08. 50 Best Logos Ever

+$Behind the scenes of the world's most iconic logos

出版商:+$Future Publishing |作者:+$Various |+$Publish Date:2018

标志设计灵感超载
深入分析标志性标识

+$A panel of leading branding and identity design experts come together to bring you the definitive list of the+$50 Best Logos+$ever. Gain exclusive insight into the creative processes behind the most recognisable identity design work in the world. And find out if your favourite ever logo makes the cut.

How to... by Michael Bierut

+$09. How To...

由世界领先的平面设计师之一撰写的专着,手册和宣言

出版商:+$Harper Design |作者:+$Michael Bierut |+$Publish Date:2015

专业行业见解
文字优美
宝贵的资源

资深设计师和Pentagram New York合作伙伴迈克尔比耶特在2015年发布了这本鼓舞人心,高度可读的专着,手册和宣言.Bierut有35个项目,他是设计传奇的门生Massimo Vignelli- 说明了平面设计在现代世界中所扮演的各种角色。

粗略的草图和被拒绝的想法与完成的工作并列。如何(完整标题如何使用平面设计来销售东西,解释事物,让事情看起来更好,让人们大笑,让人们哭泣,以及(每隔一段时间)改变世界)充满洞察力的创作过程,制作它是新老设计师的宝贵资源。

Graphic Design for Art, Fashion, Film, Architecture, Photography, Product Design & Everything In Between

+$10. Graphic Design for Art, Fashion, Film, Architecture, Photography, Product Design & Everything In Between

设计工作室如何思考和工作的权威指南

出版商:+$Prestel |作者:安迪库克|+$Publish Date:2018

很棒的见解
美丽的设计
最新动态

安迪库克的艺术,时尚,电影的平面设计...汇集一些世界上最好的设计工作室的品牌推广活动,以及对所涉及的许多创意人员的有启发性的采访,为现代商业设计提供不可或缺的指南。

+$As a designer himself, Cooke knows all the right questions to ask, and the stunning work – including Studio Makgill (for G. F. Smith), Freytag Anderson (for Fraher Architects) and Ico Design (for David Rowland) – is beautifully collated and presented. With the emphasis very much on creative collaboration and developing designs to work on multiple touchpoints, this book is the most up-to-date and informative guide to modern design around.

Work for Money, Design for Love by David Airey

+$11. Work for Money, Design for Love

回答有关运营成功设计业务的最常见问题

出版商:+$New Riders |作者:+$David Airey |+$Publish Date:2012

合理的建议
很好的案例研究
写得很清楚

灵感来自David Airey的许多问题 - 作者标志设计爱- 每天收到,为金钱而工作,为爱而设计+$is a refreshing, straightforward guide that tackles the essentials of starting your own design business. Touching on everything from the mindset needed to be a designer and how to take that first step into being your own boss, to business basics, this is a must-have read for anyone thinking about going it alone.

The Art of Looking Sideways by Alan Fletcher

+$12. The Art of Looking Sideways

视觉智能的终极入门

出版商:+$Phaidon Press |作者:+$Alan Fletcher |+$Publish Date:2001

发人深省的散文
充满智慧
漂亮的图形

+$Alan Fletcher, the legendary co-founder of Pentagram, penned various thought-provoking tomes during his illustrious graphic design career, but侧身看的艺术也许是最着名的 - 质疑设计师对从颜色到构图的所有事物的思考方式。

一旦你消化了他的开创性文本,就给予图为和Poeting通过一系列视觉心灵游戏,游戏和视觉双关语,通过他的个人笔记本和日记组装,探索图像与意义之间的联系。弗莱彻的另一项伟大工作,当心湿漆,是一部更为传统的专着,回顾了超过35年的鼓舞人心的工作,并将其全部放在弗莱彻卓越的思维过程中。

A Designer's Art by Paul Rand

+$13. A Designer's Art

保罗兰德的1995年宣言将被阅读,而不是翻阅

出版商:普林斯顿建筑出版社|作者:+$Paul Rand |+$Publish Date:2016

难以置信的资源
富有洞察力的论文
史蒂文海勒的后记

+$Heralded by many as one of the fathers of modern branding, Paul Rand has several inspiring books to his name.设计,形式和混乱+$is fantastic to immerse yourself in his talent for simplicity, and to explore the thinking behind some of his best-known identities.设计师的艺术同时,更深入地探讨了平面设计的过程:为什么它很重要;它可能对社会产生的影响;什么有效,有什么无效,最重要的是,为什么。

Graphic Design: A User's Manual by Adrian Shaughnessy

14.平面设计:用户手册

内部人员对当前设计实践复杂性的指南

出版商:劳伦斯金出版社|作者:+$Adrian Shaughnessy |+$Publish Date:2009

富有洞察力
广泛的主题
职业指导

来自设计师和行业评论员Adrian Shaughnessy的另一个富有洞察力的资源,平面设计:用户手册+$brings you everything you need to know to survive and prosper in the complex, ever-shifting world of graphic design. Organised from A-Z, topics include annual reports, budgeting, kerning, presenting, dealing with rejection and more. This is an entertaining and invaluable resource that’s packed with pro advice on all the你不会在设计学院教过的东西

The Little Know-It-All: Common Sense for Designers

15.小知识

所有设计师都需要了解基本信息

出版商:+$Die Gestalten Verlag |作者:+$Robert Klanton |+$Publish Date:2007

不可或缺的手册
包括社交媒体和SEO
简洁

不要判断The Little Know-It-All:设计师的常识+$by its cover or size – it’s possibly the most useful book you’ll own as a designer. Everything from light, colour and perspective to law and marketing are covered in succinct, beautifully carved chapters. It’s the kind of book that you never stop reading once you start; the kind you’ll always refer back to, making it a winner on pretty much every level.

book of ideas vol 2

16.创意书第2卷

+$Inspirational guide to working in the creative industries

出版商:+$Brand Nu Limited |作者:+$Radim Malinic |+$Publish Date:2018

令人惊叹的3D插图工作
弗兰克,有用的建议
更大的格式可以更好地工作
过多的逆转类型

+$The second volume of graphic designer Radim Malinic’s inspirational journal思想之书+$is packed with advice for making it in the fast-paced creative industries. The designer, who works under the name Brand Nu, teamed up with Adobe Stock to make the oil painting-inspired cover illustration. “I want these books to look a bit odd on the shelves,” he says. Book of Ideas 2 shares Malinic’s musings on creativity and working in design, along with his key career learnings. “I wanted to challenge the traditional design book model, releasing my own titles that discuss things others don’t,” he explains. “Seeing the first copy never gets old. Having it printed and bound is quite something.” Read our在这里完整的评论

设计理论和历史

+$17. Graphic Design: A History (third edition)

+$An informative and beautifully laid out history of the discipline

出版商:劳伦斯金出版社|作者:+$Stephen K Eskilson |+$Publish Date:2019

+$Very Thorough
+$Beautiful Visuals
+$Updated for new edition

+$This informative and engaging history of graphic design has been updated for the latest edition.+$Graphic Design: A History (third edition)+$includes over 500 new images, a new chapter on current trends in digital design and an expanded introduction. This chunky textbook is the sort of thing that should be on every student's bookshelf, and every agency's coffee table.

Grid Systems in Graphic Design: A Visual Communication Manual for Graphic Designers, Typographers and Three Dimensional Designers by Josef Mülller-Brockmann

+$18. Grid Systems in Graphic Design

在平面设计中使用网格系统的权威指南

出版商:+$Verlag Niggli |作者:+$Josef Mülller-Brockmann |+$Publish Date:1999

宝贵的网格资源
详细的例子
非常翔实

平面设计中的网格系统 +$remains the definitive word on using grid systems in graphic design. Written by legendary Swiss graphic designer Josef Mülller-Brockmann, this visual communication manual for graphic designers, typographers and 3D designers is packed with examples on how to work correctly at a conceptual level. It’s a must-read resource for any student or practising designer – regardless of whether you prefer the David Carson approach.

Interaction of Color by Josef Albers

+$19. Interaction Of Color

有史以来最重要的色彩理论书之一

出版商:+$Yale University Press |作者:+$Josef Albers |+$Publish Date:2013

迷人
必读的教科书
富有洞察力的练习

被视为艺术家,教师和学生的手册和教学辅助工具,颜色的相互作用+$is an influential book that presents Josef Albers's singular explanation of complex colour theory principles. It’s been over 50 years since this tome was first published, but it remains an essential resource on colour, demonstrating principles such as colour relativity, intensity and temperature; vibrating and vanishing boundaries; and the illusion of transparency and reversed grounds.

The graphic language of Neville Brody

+$20. The Graphic Language of Neville Brody

Brody最好的设计

出版商:+$Thames and Hudson Ltd |作者:+$Jon Wozencroft |+$Publish Date:1988

令人难以置信的鼓舞人心
深入介绍布罗迪
经典设计文字

+$You'll find this book on the must-read list on every self-respecting graphic design course, and with good reason. Neville Brody may have been president of D&AD and head of Research Studios' global studio network, but it was arguably his 1980s heyday that had the biggest impact on contemporary graphic design. First published in 1988,内维尔布罗迪的图形语言探讨了他最着名的作品背后的思考过程,包括他对“The Face”杂志的流派定义艺术方向。

Left to Right: The Cultural Shift from Words to Pictures by David Crow

21.从左到右

+$An in-depth study of the influence of technology on communication

出版商:+$AVA Publishing |作者:+$David Crowe |+$Publish Date:2006

一篇开创性的文字
涵盖广泛的科目

+$Visual communication rests on the power of semiotics, a concept that David Crow examines in expert detail within this seminal text. Dealing with the principles of written communication and its relationship to imagery, and rounded off with an examination of audience understanding,左到右是对学术但必不可少的设计理论的宝贵评估。

设计师专着

Two-Dimensional Man by Paul Sahre

22.二维人

Paul Sahre对经典设计专着进行了全新的介绍

出版商:+$Abrams Press |作者:+$Paul Sahre |+$Publish Date:2017

部分回忆录
部分艺术书
部分冥想创造力

+$Paul Sahre is one of the most influential graphic designers of his generation and has operated his own design consultancy since 1997. Working out of his office in New York City, his clients have included The New York Times, Google and Marvel Comics and he lectures about graphic design all over the world. His book,二维人,是部分专着,部分自传,部分艺术书籍和部分创意反思。结合个人论文在他30年的职业生涯中讨论生活创意的现实,他证明了在高潮和低谷时,幽默可以成为一种拯救的恩典。

Things I Have Learned in My Life So Far by Stefan Sagmeister

23.我迄今为止在生活中学到的东西

这是一本鼓舞人心的书,里面装满了来自活着传奇的视觉眼睛

出版商:+$Abrams Press |作者:+$Stefan Sagmeister |+$Publish Date:2013

洞察设计天才
令人着迷的项目
非常鼓舞人心

+$Austria-born, New York-based designer Stefan Sagmeister has hit the headlines a couple of times in the last few years with his nude promotional shenanigans, but his two monographs, published in 2008 and 2009, are all about his creative approach and output.我迄今为止在生活中学到的东西围绕着21个引人深思的短语,转化为世界各地客户的印刷作品,并且已经更新。他的第二篇文章,让你看,充分展示了红色PVC滑盖,并深入展示了20年的平面设计。两者相得益彰。

想法和灵感

Keep Going 10 ways to stay creative in good times and bad

+$24. Keep Going 10 ways to stay creative in good times and bad

+$Feed your creativity with this inspirational book

出版商:+$Workman Publishing |作者:奥斯汀克莱恩|+$Publish Date:2019

+$Bitsized Advice
+$Easy to follow suggestions

+$This short and sweet book by Austin Kleon is a good pick-me-up if you're ever stuck in a creative rut.+$Keep Going: 10 ways to stay creative in good times and bad+$provides practical advice for feeding your creativity, and may help you look at your situation or creative problem in a different light. It contains fun diagrams and drawings and provides a lighthearted yet considerate look at how to be creative. This is one to keep in your bag in case of creative emergencies.

The Graphic Design Idea Book: Inspiration from 50 Masters by Steven Heller and Gail Anderson

+$25. The Graphic Design Idea Book

精彩介绍优秀设计的关键要素

出版商:劳伦斯金出版社|作者:+$Steven Heller and Gail Anderson |+$Publish Date:2016

50位领先设计师的想法
防止创意阻止
非常有见地

平面设计理念书:50位大师的灵感+$covers all the key elements of great design, featuring seminal works from acclaimed designers such as Paul Brand, Neville Brody and Stefan Sagmeister. It's sure to spark inspiration and keep those creative juices flowing. Honing in on those professional techniques, authors Steven Hiller and Gail Anderson refresh your knowledge on colour, narrative, illusion, humour, simplicity, ornaments and more.

Illustration Play by Victionary

+$26. Illustration Play

提供数字生成图形的欢迎

出版商:+$Viction Design Workshop |作者:+$Gingko Press |+$Publish Date:2007

非凡的插图想法
独家采访
引人注目的封面设计

第一,插图播放+$has one of the most beautiful, special and intriguing covers you’ll see, each one being individually stickered by hand. This is to echo the explorative approach taken by all of the illustrators featured in the book – looking at new ideas and ways to realise concepts within contemporary illustration. A lovely object.

A Logo for London by David Lawrence

+$27. A Logo for London

绘制酒吧和圆形标志的迷人历史。

出版商:+$Capital Transport Publishing |作者:+$David Lawrence |+$Publish Date:2000

丰富的插图
包含以前未发表的作品
太棒了

+$London's Underground system is over 150 years old, and this book by David Lawrence tells you all you need to know about the famous London Transport logo design.伦敦的标志庆祝即刻可识别的酒吧和圆圈,也被称为靶心。这个迷人且信息丰富的书籍拥有250幅彩色插图,描绘了从20世纪初到现在的象征的历史和发展。

Super Graphic: A visual guide to the comic book universe by Tim Leong

+$28. Super Graphic

漫画书世界的广泛视觉指南。

出版商:+$Chronicle Books |作者:+$Tim Leong |+$Publish Date:2013

疯狂的详细
惊人的图表
巧妙地完成了

+$What is the Joker's favourite question for Batman? Are there more deaths by human or by zombie in The Walking Dead? Those are just some of the questions answered in this book via an array of inspirational infographics. Even if you're not a comic book fan, the variety of infographic styles on offer in超级图形:漫画书宇宙的视觉指南Tim Leong将为您带来无数灵感。

100 Best Typefaces Ever

+$29. 100 Best Typefaces Ever

所有伟人,都在一个地方。

出版商:+$Future Publishing |作者:+$Various |+$Publish Date:2018

您想要的所有字体
输入灵感超载

今天,创建一个字体可能同样费力,涉及数小时的学习和许多评估和改进阶段。工作的数字字体也可能需要超过500个字符。软件意味着 - 理论上 - 几乎任何设计师都可以学习成为一名印刷师。 FontShop AG是着名的代工厂,根据历史相关性,FontShop.com的销售和审美品质进行了调查。随着专家的一些补充计算机艺术杂志,本书选择了最好的字体。除了定义列表之外,我们还为每个人提供了一些有见地的背景知识。

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