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为艺术家和设计师提供8个最佳社交媒体平台

社交媒体是许多艺术家自我推销的重要组成部分。无论你是在寻找一份新的工作,新的自由职业客户,创造性的合作者,或者只是为了建立你的声誉,你需要得到你最好的工作。

但是有这么多的社交平台可供选择,你怎么知道该使用哪一种呢?为了找出答案,我们采访了很多有创意的专业人士,从艺术家到摄影师,从设计师到电影制作人,找出他们对每个社交媒体平台的喜爱之处,以及为什么你可能会发现每一个都对展示你的社交媒体平台的元素有用。平面设计组合或者别的什么。

根据他们的回答,下面我们列出了2019年艺术家和设计师最有用的社交平台。

01.日闪

Greg McMillan's work on Dayflash

格雷格·麦克米兰(GregMcMillan)在Dayflash的作品

+$(Image credit: Greg McMillan)

闻所未闻日闪?你不是一个人。但现在,它在创意界迅速普及。这是因为去年发布的iOS应用程序基本上像Instagram一样工作用过的敬。用它自己的话说,“没有算法,也没有更多的来自你朋友的帖子”。

联合创始人rupali Renjen告诉我们,在她看来,“照片分享平台不公平地使用算法来规定哪些追随者可以看到用户的帖子。当他们敦促用户花更多的时间在朋友的故事、长格式的视频和购物上时,这样他们就可以在广告和商业账户上赚更多的钱,而花在创作者身上的时间越来越少,这就剥夺了他们的知名度和机会”。

你可以贴出完全分辨率的照片,没有算法,永远是真正的订婚,没有机器人。

大卫·卡斯蒂略

+$And creatives do indeed seem to be responding well to the new platform. "I love using Dayflash," says New York photographer大卫·卡斯蒂洛..“你可以贴出完全分辨率的照片,没有算法,永远没有真正的参与,没有机器人。我喜欢界面的美学。”

 斯科特特里+$, a Chicago-based creator and ambassador for brands, agrees. "It’s pretty great because you can post full frame and high resolution, unlike Instagram," he points out. "And they just added video."

+$"For me personally, I love being able to show my work as I’ve made it, rather than being compressed like on Twitter or Instagram," says filmmaker泰勒·帕尔默..“即使没有多少追随者,我的作品仍然被人看到。”

洛杉矶摄影师托伦佐·佩里+$is also a fan. "I personally love the app because it focuses more on the content, and less on the likes and views," he says. While格雷格·麦克米伦+$, an iPhoneographer and co-host of the Tiny Shutter podcast, admires both the app and the philosophy of its makers. "They have it figured out as to what a social platform should be and how it should work," he enthuses.

不仅仅是摄影师才是粉丝。以巴西人物艺术家为例丹妮尔·皮奥利+$, who uses it to share her illustrations and comic strips. "I really like Dayflash," she says. "Since I began using it, it has improved a lot. Not only the usability of the app but also the quality of the content inside it. I see this app as a new trend for visual artists of all kinds. It's easy to use, pretty straightforward, and fun.

02.ARtSTATION

Homepage of Artstation

ARtSTATION是2D和3D艺术家的必修课

+$(Image Credit: Artstation)

于2014年推出,ArtStation这些年来可能并没有发生太大的变化。但它依然存在发布你的个人资料为专业的2D和3D艺术家,特别是那些在游戏,电影,媒体和娱乐行业工作的人,或那些渴望这样做的人。

正如我们在文章中所报道的如何找到一份电子游戏艺术家的工作现在的招聘人员并不只是鼓励你在ARtSTATION上发布你的工作,而是希望你这样做。一些艺术家仍然拒绝这样做,因为他们不想参加他们认为是一场受欢迎的比赛。但总的来说,招聘人员并不在乎你有多少喜欢或追随者;这纯粹是关于他们是否喜欢你的艺术,以及它是否符合他们想要的东西。

+$“We’re interested in artists who produce the sort of work that we can use; that’s it," says Kevin McDowell, art director for创意大会“全面战争系列”,“所以确保它对我们来说是可见的,不要担心数字。”

03.DeviantArt

Katy L Wood's work on DeviantAt

凯蒂·L·伍德的艺术作品

+$(Image credit: Katy L Wood)

2000年推出,DeviantArt的对它有更多的业余爱好者的感觉,而不是ARtSTATION。因此,虽然你不太可能通过它直接获得佣金,但它是一个更好的平台,可以把你的艺术放在你的同龄人面前,并获得反馈。

随着时间的推移,人们倾向于从DeviantArt、作家和插画家那里来来去去。凯蒂·L·伍德+$is no exception. "DeviantArt was the first social media site I joined, about 13 years ago, when I was a teenager," she recalls. "It was a huge part of my growth as an artist, due to all the amazing free resources it had, from tutorials to brushes to stock. Plus, back then, DeviantArt had a great community. People really talked and interacted and had fun."

但最终,她觉得社区已经开始衰落,她把注意力转移到别处去了。“然而,在过去的一年里,我一直在努力重新使用DeviantArt,特别是它的令人愉快的改头换面+$, which is currently being beta tested," she says. "I came back primarily because DeviantArt is straightforward. There are no algorithms to game, it's well organised, and it's supportive of every type of art and writing I do."

04.点

Work by Joanna Kosinska on The Dots

乔安娜·科辛斯卡(Joanna Kosinska)在点上的作品

+$(Image credit: Joanna Kosinska)

于2014年推出,圆点是一个在线专业网络,目标是成为“创意人士的LinkedIn”。它在这方面取得了相当大的成功,吸引了谷歌、巴宝莉、索尼影业、维亚康姆、萨奇、华纳音乐、泰特、探索网络等公司使用它作为招聘工具。

不过,在这个平台上,除了等着得到一份工作之外,你还可以做很多其他的事情。这些包括与您所在领域的其他创意人员联系,检查人们的侧重点,响应协作请求,跟踪最新事件等等。

那么,这在很大程度上是一个关于你投入了什么东西的案例。与LinkedIn不同的是,你与之交互的每一页都设计得很漂亮。

目前,大多数创意人员似乎把“点”作为自我宣传组合的一部分,而不是只专注于它。约克郡自由职业者乔安娜科辛斯卡例如,他说:“我会在任何地方发布我的作品,包括Dot,Behance,Dribbble和CreativePool。

“作为一名平面设计师和摄影师,我必须把自己的名字写出来。因此,任何能让我更容易找到工作的平台都是我的朋友,我很乐意投入时间来创建个人资料,分享项目。”

05.漂流

Work by Laundry on Dribbble

洗衣房在漂流上的工作

+$(Image Credit: Laundry)

2009年由Dan Cederholm和RichThornett发布,Dribbble从未打算成为像Behance这样简单的投资组合网站。它的具体角度是,当你无法分享整个项目的时候,你会对你正在做的事情略知一二。

自那以后,Dribbble从网络和移动应用程序设计发展到了图标设计、品牌设计、动画、原型、插图、图形艺术和其他学科。但仍然有一个重点是非正式分享小屏幕抓取(被称为“截图”),而不是以一种有组织和仔细注释的方式列出大而详细的图片。作为阿尔伯克基的网页设计师杰克·哈纳它说:“Dribbble感觉更像是一个社区,而不是一个投资组合网站。”

但这并不意味着只是设计师在和设计师交谈。如今,该平台积极帮助苹果、Airbnb、Facebook、谷歌、Dropbox和Sack等公司聘请设计师,许多客户利用该平台找到可以委托的人。

+$"Dribbble has been a great platform for us to generate new business especially within the tech industry," says PJ Richardson, partner at Los Angeles design studio洗衣店..“非常图形化和插图化的作品似乎发挥了最好的作用,但我们也得到了新的客户,因为我们也在那里张贴。”

为其他人,如尼古拉琼斯,又名你好,我是尼克设计,Dribbble是一个发布不适合你主要投资组合的工作的地方。“这就是我把我的个人项目插图放在那里的地方,这是我想做的,所以如果我收到任何插图查询,我就会把它们指向那里。插图对我来说更像是一件次要的事情,因为我在为客户做品牌和营销设计之前就做过这些。”

06.贝汉斯

Work by George Kofi Prah on Behance

乔治·科菲·普拉赫关于Behance的工作

+$(Image credit: Work by George Kofi Prah on Behance)

Behance的是这个列表中最接近于纯粹的投资组合平台的东西,但它有一个社交方面。该公司由MatiasCorea和ScottBelsky于2005年11月创立,2012年被Adobe收购,此后其影响力变得巨大。

与Dribbble或Instagram不同的是,Behance提供了一种方式来展示你的作品,而不仅仅是一张吸引眼球的图像。作为运动设计师和3D通才苏亚雷斯解释:“Behance是伟大的分享制作和幕后的方面。它允许更完整的项目。”

当然,你可以在你自己的网站上做所有这些事情,但是Behance的社交方面意味着,如果你只是在复制相同的内容,那么在那里发布东西也是值得的。

它是我们分享项目的幕后和案例研究方面的理想场所。

理查森

+$And that's exactly the approach Laundry takes, says Richardson. "Our Behance basically mirrors our company site," he explains, "but because it is so shareable and other creatives go to Behance for creative inspiration, it is an ideal place for us to share the behind-the-scenes and case study aspects of our projects."

驻伦敦的插画家、设计师和摄影师蒂姆伊斯利+$takes a similar view. "I use Behance for full projects alongside my website, because there’s a decent chance of being featured there, which brings in a lot of views," he says. While克里夫诺维奇一位美国密歇根州的网页设计师说。“我使用Behance是因为它非常容易把一些东西放到网上。”

07. Instagram

Tim Easley's work on Instagram

TimEasley在Instagram上的工作

+$(Image credit: Tim Easley)

Dayflash的崛起(我们名单上的第一位)标志着一些人对Instagram的爱恋正在消退。但总的来说,Instagram的如今仍然是最受欢迎的基于视觉的社交媒体平台,对于大多数创意人员来说,在图像共享平台上出现某种形式的东西仍然是必须的。

+$"While, Behance is great for sharing and getting your work in front of professional eyes, I tend to use Instagram mostly," says George Kofi Prah, designer at New York and LA branding agencyLoyalkaspar..“这是创造性的完美工具,就像Spotify对音乐家一样。

“它提供了比任何其他平台更广泛的受众访问渠道,让我可以与任何人接触。使用哈希标签可以让人们发现并发现新的、有趣的东西,要容易得多。”

+$Ease of use is also an important factor for many. "I use Instagram, followed by The Dots, because these platforms are easier and more accessible in terms of commitment per post," says Welsh/Sri Lankan artist穆鲁贾..“每个职位都有太多的字段要填写!”

我们需要在观众生活的地方推广我们的作品。

艾米基尔纳

埃米基尔纳,自由设计师和灵感博客的创始人设计修正+$, using Instagram is a no-brainer. "You have to remember we're designing for our clients' objectives, not other creatives," she points out. "So we need to promote our work where our audience lives. Don’t get me wrong, I love creative sites - I run my own, after all - but it’s not where my clients are!"

+$Laundry follows the same logic, says Richardson. "Artists and clients alike all seem to go to Instagram for design and animation inspiration, which is why we use it," he reasons. "We've even landed projects from it and clients increasingly ask to track our work there. It's also the easiest to share and always has been. Additionally, it is easy to schedule posts without formatting problems."

卢克·曼宁,创意总监铅笔工作室+$, is primarily interested in getting work shared amongst the creative community, and for that it’s been Instagram and Twitter that have been the most effective, he says. "Our own posts have been picked up shared by popular design blog sites and we’ve even had direct contact by brand owners via sharing our latest projects," he explains. "I like Behance and how it works, but for us it is yet to be fruitful beyond having a place to store projects."

08.LinkedIn

Work by Ben the Illustrator on LinkedIn

本·图画师在LinkedIn上的工作

+$(Image credit: Ben the Illustrator)

从它的桌面站点杂乱的视觉设计,LinkedIn不会立刻把你当成一个有用的创意社交平台。但是艺术、设计和电影制作和其他行业一样,许多有创意的专业人士说,不管LinkedIn是什么样子,他们都在好好利用它。

采取弗兰克·苏克+$, aka Mr Sugar, an art director based in the Netherlands. "I use LinkedIn to get recurring revenue out of my existing clients," he explains. "By posting my blog posts on LinkedIn, I'm kept top of mind. And when they do have work that needs to be done, they come to me."

+$Laundry has also made a shift to LinkedIn recently, which it has been actively using for the past year. "Facebook used to be a great place to share work but it became cluttered with ads and not design-focused posts," says Richardson. "in contrast, the very work-focused and curated nature of LinkedIn has made it a forum to share design, animation, and behind-the-scenes content, which has garnered a lot of great attention for us."

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