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Wix如何改善设计师、网站和客户之间的关系

Hagit Kaufman
(图片信用:Wix)

本月早些时候,基于云的web开发平台。维克斯展示了长达三个月的2019年的高潮。设计游乐场...通过Wix提供的帮助和资源,这个项目让被选中的设计师与一批非营利组织紧密合作,以改善他们的网站。

这是一个令人难以置信的演讲,非营利组织的领导们被年轻的设计师们如何重新想象他们在网上的存在而震惊了。那些笨拙的布局和大量的文本阻碍了以前的网站。取而代之的是精巧的页面,它们优雅地解释了任务说明,都以富有创意和引人注目的方式显示出来。一位非营利组织的老板甚至透露,整个过程帮助他更好地理解他的公司。

对于参与设计的设计师来说,这也是一次宝贵的机会,可以听取大设计师的意见。网页设计工具并学习新的技能,这将有助于他们的萌芽职业。

我们将在稍后的文章中听到“设计游乐场”是如何让设计师们受益的。但与此同时,我们采访了Wix的设计和品牌负责人Hagit Kaufman,来了解这个项目是如何进行的,它如何帮助改进Wix,以及它对设计师和客户之间的关系意味着什么。

连接设计断开

Wix Design Playground

改造后的非营利网站在Wix设计游乐场展示。(图片信用:Wix)

+$The Design Playground, which has been running since 2018, is an idea that Kaufman has been carrying for some years. And it can trace its roots back to a recurring issue. “I’d realised that designers who work for a tech company spend all their time working with the technology people, and they're focused so much on the product that they're losing the connection to the real people,” she explains.

最重要的是,考夫曼注意到,这些设计师越来越多地与网站建设过程脱节。这包括如何安排内容、与客户对话以及与可能不一定知道自己需要什么的客户打交道。

+$“So we said, ‘Okay, I need to bring clients in, and I need my designers to design a website for a real person’,” she reveals. This lead to the creation of a hackathon for designers, where they had three days to connect with nonprofits who were invited into the Wix studio.

+$“But then, after three days, they had to build the website,” Kaufman says. “So it was like, around the clock. We wrote the content, we took photos, and we did everything in three days.”

+$This precursor to the Playground Academy made Kaufman realise that designers have to learn how to manage their clients. And for Wix, it was a chance to better understand their product and learn how to improve it. “So I think everyone wins,” adds Kaufman. “We give back to the community, and learn from it as well.”

学习曲线

Wix Design Playground

每个人都从三个月的课程中学到了很多东西。(图片信用:Wix)

+$So what has Kaufman learnt from the Design Playground? “Wow, so many things,” she says. “As a designer I really want to have the best website. I want it to be very elegant, and well-designed and trendy. And those kinds of things are not always in the needs of the client.”

不是只有她一个人这么做的。在设计游乐场的整个过程中,创作者不得不被束缚住。“我们看到,我们必须让设计师们离地面很近,不要让他们因为特效和设计而发疯。”

创建新潮网站和控制自己的想法似乎是自相矛盾的野心,但这是一个很好的理由。考夫曼解释说,客户应该能够不断更新他们的网站,而不是让一个设计师在一个随时准备跳槽调整各种元素。

+$This meant that sites needed to be simple. “And before, sometimes, we had to compromise on the design,” she says. “And this is something that I’m taking back to the product: how can I arrange all the content on the site without the client needing to go into the editor and play with things that they don't always know how to put in place.”

Wix Design Playground

趋势卷土重来,帮助改进网站。(图片信用:Wix)

谈到时尚的设计元素,许多在Wix设计游乐场展出的网站展示了传统的艺术技术、触觉元素和动画。但是,在当前的趋势中,除了兑现之外,还有更多的浮华效应吗?

+$“Design trends are going in circles,” says Kaufman, “But the designing for an organisation is all about the clients and their audience.”

在这方面,考夫曼认为,设计学生在了解非营利组织的受众、为想要使用自己网站的人搭建平台、以及了解如何让他们点击“捐赠”按钮方面做得很好。

+$The circular nature of web design trends isn’t bad news though. “A fun thing about web design is that it’s so easy to change,” Kaufman adds. “And it gets faster and faster. We had flat design, and then we had shadows, and then sections, and then we went back to flat design. So we’re going in circles. And every time we add to it something from the technology that has come in, and it helps to update the design and make it great again.

打造成功品牌

Wix Design Playground

记住:一个成功的网站只是一个品牌的一部分。(图片信用:Wix)

让一个网站变得伟大,无论它是非盈利的还是其他的,都是发展一个成功品牌的一部分。考虑到Kaufman帮助Wix从一家刚起步时只有5位设计师的公司成长起来,她显然知道如何打造一个品牌。

+$So what’s her advice for designers looking to create a successful brand and website? “I think they need to keep in mind that websites are only part of an identity,” she says. “They’re not all of it.”

“他们应该把所有的东西都安排在一起,把信息结合起来。”这不是网站的问题,而是生意的问题。你需要知道如何把所有的东西组合在一起,创建一个伟大的网站来推动信息的传播。“

“不过,这是品牌的很大一部分,因为每个人都会通过你的网站或博客看到你的生意。”设计师总是需要记住,网站应该是更大的一部分。“

如果你想参与2020年设计游乐场并进一步提高你的设计技能,在这里申请

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