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历史上最好的10个徽标

best logos
+$(Image Credit: IBM)

+$Welcome to Creative Bloq's guide to the best logos of all time. How good your logo is is a vital part of branding success. Of course, the logo is a relatively small part of the overall identity scheme, but to customers on the outside world, logos are perhaps the most important touchpoint for a company. So important that customers can't help but latch onto them and form a bond.

+$We subliminally take meaning from these marks and we care about them. Often the public responds loudly and fiercely to the introduction of a new logo. And why not? Michael Wolff, co-founder of branding agency Wolff Olins, has argued that a brand belongs to its customers; they define it, because they're the ones who buy its products or use its services. It isn't surprising, then, that logos are discussed far beyond the presentation rooms of global branding agencies in Manhattan or Shoreditch.

+$Even if you only have a passing interest in graphic design, it’s fascinating to see what the BP logo looked like in 1930, or debate how the Coca-Cola identity has evolved (or not) over the past 125 years. In this article, we've gathered what we think are 10 of the best logos ever. Read on for a look at what makes these logos so strong, as well as insights from the people that designed them.

+$For tips on how to create a brand mark that will stand the test of time, explore our标志设计+$tips or check out our advice on where to find the best标志设计灵感

我爱纽约

I Love New York logo

1977年,Milton Glaser在出租车后面设计了I Love New York标志,费用为零

我爱纽约的标志今天似乎无处不在,永恒,但它的设计是由米尔顿格拉泽1977年,纽约州商务部在乘坐出租车穿越他心爱的城市时获得灵感。因此,通俗的是“心连心”现在已成为动词的设计。

在这里,这位传奇设计师探讨了他对自己家乡的热爱,以及他的工作和技术在他的设计实践中扮演的角色......

纽约市对你的工作有多重要? 

“我经常想到这一点,我无法想象生活,对我而言,在城外。我会找到另一种在世界上工作的方式,我敢肯定。我所知道的只是这个城市的本质:它的复杂性;它的多样性;它提供了许多学习的机会;它是如此矛盾的事实。纽约不是最美丽的城市。它一直在变化。它不是一个强加的城市它对进入的人的看法;他们把他们的愿景强加于此。“

“一切都是开放的,一切都在争夺,一切都要受到质疑。不接受任何事物作为终极或最终真理的那一方面在我看来是一种充满活力,能量和人们选择的源泉。任何事情都可能发生在这里。当然,这创造了一种非常不同的环境,而不是一种很少发生的文化。“

这些天对过去有足够的了解吗?

“嗯,[设计]领域本身是由时尚和卖东西的主导,所以你必须关注目前正在做什么,经济是基于变化和新风格的想法,今年的不管怎样,不幸的是,这不是认真工作的真正基础。“

“如果你对此更加认真,你必须更加关注超越当下的耐用性和想法,所以我认为最好的设计师总是设计师有一种更宽广的外观,不会改变盛行的风。如果你发现所有你正在做的就是复制已经完成的事情,那么你将无法在这个领域占有一席之地。你将无所事事,经过20年的努力,你就是无处。”

您与数字技术的关系是什么? 

“我与它保持着”一臂之力“的关系,但我也对你用电脑做什么很生气。我喜欢和电脑上的其他人一起工作,有点像跳舞。这是一种合作的方式,从来没有以前做过。“

“但你必须以现有的形式感受它。如果你没有形式和对视觉现象的理解,并且不理解如何绘画,从我的观点来看,这是一个非常恶作剧的工具,因为它迫使你进入它所施加的模式。“

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