跳到主要内容

8个品牌庆祝骄傲月

使用代码在优质图像上节省15%15 ISTOCK

+$We're nearly halfway through Pride Month, the annual celebration of the LGBTQ+ community. It happens in June every year to mark the date of the+$Stonewall Riots+$in New York, and this year's a big one as it's the 50th anniversary of Stonewall.

+$This year also feels like a particularly important one thanks to the current social and political climate that's seeing attacks on LGBTQ+ rights from a number of quarters, so it's heartening to see big brands doing their bit and showing their support for Pride Month in various ways. Even if it's just something like a temporary logo (read more about标志设计+$here), new packaging in support of Pride, or a line of rainbow T-shirts, it all helps. Here, then, are eight brands supporting Pride Month in various – and colourful – ways.

+$01. Skittles

8 brands celebrating Pride Month: Skittles

+$Four LGBTQ+ artists, including Kate Moross, created these packaging designs [Image: Skittles]

+$Skittles has had a long association with Pride, and for the past couple of years it's marked the event by+$draining Its Rainbow+$in favour of colourless packaging. This year, though, it's decided on a different approach, and challenged Straight Forward to come up with a new packaging concept for Pride. The London agency brought in four artists who identify with the LGBTQ+ community –+$Thomas Wolski+$Fox Fisher凯特莫罗斯+$Maia Bokye+$– to create a collection of+$limited edition packaging designs+$that celebrate Pride while staying true to Skittles' brand messaging, with fantastic results.

02. Apple

8 brands celebrating Pride Month: Apple

+$It's the perfect excuse to get a new strap for your Apple Watch [Image: Apple]

+$There are very few major companies with an openly gay CEO, and Apple is one of them. Tim Cook+$tweeted in support of Pride Month+$last week, and while Apple never goes as full-on its support for Pride as other brands do, in recent years it's marked the event by releasing limited edition rainbow straps for the Apple Watch. This year is no exception; the new+$Pride Edition Sport Loop+$is Available Now.

+$03. Converse

8 brands celebrating Pride Month: Converse

+$SHUT UP AND TAKE OUR MONEY [Image: Converse]

+$Converse is pushing the boat out with its+$2019 Pride Collection+$, with eight limited edition designs that aren't just rainbow-themed. For the first time, Converse is also reflecting the transgender community with a set of designs using the pink, blue and white of the trans flag. As well as straightforward rainbow stripes there are some amazing lightning bolt designs, and it's not just footwear; there are some great-looking tops, too, as well as a hat and a bum bag. Converse will be donating proceeds from its sales to long-standing local and global LGBTQ+ partners, including the It Gets Better Project.

+$04. Instagram

8 brands celebrating Pride Month: Instagram

+$Instagram has set up 10 Pride Month installations across New York [Image: Instagram]

+$Instagram Has+$quite a few tricks up its sleeve+$to mark Pride Month 2019. It's unveiling 10 installations across New York that celebrate lesser-known LGBTQ+ pioneers, places and movements, and with the #UntoldPride hashtag it plans to honour history, empower queer expression and foster safety across the Instagram platform.

8 brands celebrating Pride Month: Instagram

+$It's also introducing more inclusive gender options [Image: Instagram]

+$Instagram is also rolling out some new features for Pride Month. Along with GLAAD it's identified a set of popular hashtags such as #lgbtq and #pride2019, which will be displayed in a rainbow gradient this month. It's also partnered with The Trevor Project to create a guide to online well-being and self-care, and it's updating its gender selection options in Profile to be more inclusive, with the 'Not specified' option being replaced by 'Prefer not to say' plus a 'Custom' option.

+$05. Budweiser

8 brands celebrating Pride Month: Budweiser

+$It's not just rainbows; Budweiser has a flag cup for every identity [Image: Budweiser]

+$Another brand that recognises that there's more to Pride Month than the rainbow flag is Budweiser. As a sponsor of Pride in London it's running an inclusive+$Fly The Flag+$campaign, and has produced a whole set of flag cups reflecting the many different palettes of the LGBTQ+ spectrum, ensuring that no community gets lost in the crowd. And to help ensure that its impact lasts beyond Pride, it's partnered with nine charities that support the whole LGBT+ community.

+$06. Gap

+$For anyone who finds all these rainbow designs just a bit too loud, there's always Gap. Its+$Pride Collection+$for 2019 turns down the saturation just enough so that you can show your support without dazzling anyone, and it's also produced a set of understated black and white videos focusing on LGBTQAI advocate Jodie Patterson and her 'chosen family' of friends, relatives, mentors and neighbours. Fifteen per cent of its Pride collection sales will go to the United Nations Foundation in support of the UN Free & Equal campaign.

+$07. Marks & Spencer

8 brands celebrating Pride Month: Marks & Spencer

+$The M&S sandwich is both brilliantly conceived and thoroughly delicious [Image: author's own]

+$We can't do a Pride Month round-up without recognising the brilliance of马克斯和斯宾塞+$'s LGBT sandwich. Whoever came up with the notion of adding guacamole to a BLT, we salute you. We're pleased to note that M&S has donated £10,000 to the Albert Kennedy Trust, as well as another £1,000 to BeLong to Youth Services in Ireland. The sandwich is delicious, too.

+$08. NASA

+$All Right,NASA+$isn't officially supporting Pride. You may have noticed that the USA has banned its embassies from flying the rainbow flag during Pride Month, and someone at NASA has decided that this simply isn't good enough. In reaction the US State Department's ban, rogue NASA staff got artist Lauren Power to create a NASA Pride 2019 logo, and we absolutely love it.以这种方式领先+$if you want a t-shirt, tank top, sticker or mug adorned by it; all proceeds go to the artist.

相关文章:



翻译字数超限