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Yves Saint Laurent标志有什么特别之处?

Bruno Sellés

布鲁诺塞莱斯

+$The classic Yves Saint Laurent标志设计+$is an outstanding piece of fashion history that completely sets itself apart from the fashion clichés that are dominated by the modern serifs of Didots and Bodonis - Giorgio Armani, Vogue, Harper’s Bazaar, Calvin Klein, Ralph Lauren; and the uppercase grotesques - Chanel, D&G, Louis Vuitton, Hugo Boss and so on. It was one of the last works of Monsieur Cassandre, designed (circa 1962) before he committed suicide due to depression.

+$Harmonious Letterforms

+$He blends the letterforms with exceptional harmony, mixing sans and serifs in a subtle way, while successfully mixing roman and italic forms at the same time. The challenge lies in how Cassandre dared to break the unwritten rule of not mixing - in the same word - two typeface features that are, in principle, incompatible.

+$This is what makes it special and inimitable. Besides this, he faced the problem of connecting all the letters - which he managed to do in a very subtle way without creating odd ligatures or distracting, superfluous strokes.

+$The words flow from left to right, creating a beautiful rhythm between the capitals and the small capitals. It’s a seemingly impossible combination that works perfectly and makes this an unique gem of graphic identity rarely seen even in this day in age.

独特的设计

+$My favourite part of this masterpiece is its uniqueness. Lame copies of the lettering have never worked well. They look more like a bunch of letters dancing the conga than a proper logo (I’m thinking about the old Price Waterhouse Coopers logo).

+$Cassandre managed to perfectly capture the sensibility and sexual ambiguity of the fashion designer+$Yves Saint Laurent+$in this design. Years have passed but, like any good logo, it still stands strong, setting itself apart from its fellow brands.

+$It has become not only a synonym of the ultimate luxury brand, but also a symbol of quality. The three capital letters are turned into a charmingly elegant monogram that when left by itself still stands for most, if not all, of the values mentioned here.

话:布鲁诺塞莱斯

+$Bruno Sellés is co-founder of Barcelona-based studio瓦萨瓦+$. Since 1997 it has specialised in cross-media projects - print, web, motion,
+$3D, animation and video - for brands such as Nike, Rocawear, Adobe, Diesel, 55DSL, Mango, Budweiser and Red Bull. This article originally appeared in计算机艺术

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