+$The lion has been an iconic part of the Premier League identity for decades, but from season 2016/17 onwards the world's biggest soccer league will be sporting this vibrant new branding created byDesignStudio对和罗宾品牌顾问。
+$"Our aim was to create an identity that acknowledges everyone who plays a part in one of the most exciting leagues in the world," says DesignStudio Founder and CEO Paul Stafford.
+$"And with a fresh, new take on the iconic Lion, we've created an identity that’s purpose-built for the demands of the modern world. While staying true to the Premier League’s history and heritage," he adds.
+$The redesign has already gone done well, with top sports stars showering the branding with praise.
+$Do you think the new look is a winning design? Or have the Premier League scored an own goal? Scroll through the images below and judge for yourself.