英超联赛揭示了大胆的新品牌

Premier League branding

+$The new look will be used from season 2016/17 onwards

+$The lion has been an iconic part of the Premier League identity for decades, but from season 2016/17 onwards the world's biggest soccer league will be sporting this vibrant new branding created byDesignStudio对罗宾品牌顾问

+$"Our aim was to create an identity that acknowledges everyone who plays a part in one of the most exciting leagues in the world," says DesignStudio Founder and CEO Paul Stafford.

+$"And with a fresh, new take on the iconic Lion, we've created an identity that’s purpose-built for the demands of the modern world. While staying true to the Premier League’s history and heritage," he adds.

+$The redesign has already gone done well, with top sports stars showering the branding with praise.

+$Do you think the new look is a winning design? Or have the Premier League scored an own goal? Scroll through the images below and judge for yourself.

Premier League rebrand

+$The new logo is purpose-built for the demands of the modern world

Premier League rebrand

+$The design celebrates everyone that makes the Premier League

Premier League rebrand

+$Next season the Premier League will move away from title sponsorship

Premier League rebrand

+$The Premier League describes the look as 'relevant, modern and flexible'

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