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设计师对新的Facebook徽标作出反应

The new Facebook logo: a subtle but distinctive change

新的Facebook标志:微妙而独特的变化

+$Here's the latest update to the Facebook logo – a subtle tweaking of its iconicKlavika+$typeface. This typographical change comes as Facebook strives to appear '"more friendly," says the company's creative director,+$Josh Higgins

+$Frequent users will be familiar with the social media platform rolling out new logo redesigns. But this is the first time the company has changed its logo's typeface since it launched as 'Thefacebook' way back in 2004.

Old logo - can you spot the difference?

旧徽标 - 你能发现差异吗?

+$The new typeface is a collaborative effort between Facebook's own in-house design team and流程类型Foundry's+$Eric Olson. Higgins told在考虑中+$he feels confident that the new wordmark reflects "where we are now and where we are headed."

Facebook logo Tweet

新标识在Tweet中显示

+$He added that the old logo strived to look "grown up and to be taken seriously" as the company was just getting started. The new font was revealed on Twitter with comparatively little fanfare.

字体的明显变化包括字母'a'上的单层'a'和更有机的词干,而所有重要的'f'仍然可以立即识别。

+$Reaction from designers so far has included a few dissenters...

+$But most commenters have been fairly positive about the change...

+$But what do you think of the new wordmark? Please share your views in the comments below...

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