D&AD奖:今年的黄色铅笔

+$2012 D&AD Professional Awards+$took place last night in London, with work across 25 categories of design up for recognition. We should give a special mention to the launch issue of电脑艺术收藏+$, which was longlisted in the Magazine & Newspaper Design category but didn't make the cut - maybe next year, eh? Meanwhile, here's the complete list of Yellow Pencil winners - congratulations to all!

+$Art Direction

+$Art Direction for Press Advertising
+$Heaven and Hell by JWT Shanghai for Samsonite

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+$Catalogues & Brochures
+$100 Graphics of Anatomy Chart by Nippon Design Center for Gallerry Leta

Lego, Ogilvy and Mather Malaysia, Lego Singapore

海报
+$Lego, Ogilvy and Mather Malaysia, Lego Singapore

+$Stamps
+$City of the Netherlands: the future in motion by Gummo for TNT Post

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Heineken STR Bottle by Iris Nation for Heineken

+$Heineken STR Bottle by Iris Nation for Heineken
+$Johnnie Walker 1910 Special Editions Bottles by LOVE for Diageo

+$TV & Cinema Communications

+$Channel Branding & Identity
+$MK is by Ogilvy for Multichoice

+$Cinema Title Sequences
+$The Girl With The Dragon Tattoo by Blur for Sony Pictures

+$Multi Platform Branding & Promotions
+$Street Summer by 4creative for Channel 4

+$TV Promotions & Programme Junctions
+$2355-ID by Euphrates for NHK

+$Book Design

+$Book Front Covers
+$Don DeLillo series by Pan Macmillan

+$Entire Books
+$Let's Make Some Great Art by Laurence King

插图

+$Illustration For Design
+$A Creature I Don't Know by Virgin Records (EMI)
+$Let's Make Some Great Art by Laurence King

品牌

+$Brand Experience & Environments
+$Living Masterpiece by AMV BBDO for GE

+$Integrated & Earned Media

+$Earned Media Campaign
+$Ghost Chips by Clemenger BBDO for New Zealand Transport Agency

The Kaiser Chiefs Bespoke Album Creation Experience

+$Integrated
+$American Rom by McCann Erickson Bucharest for Kandia Dulce
+$The Kaiser Chiefs Bespoke Album Creation Experience by Wieden + Kennedy UK for The Kaiser Chiefs

+$Press Advertising

Heaven and Hell by JWT Shanghai for Samsonite

+$Press Advertising
+$Heaven and Hell by JWT Shanghai for Samsonite

数字广告

+$Digital Solutions & Use of Social Media
+$The Kaiser Chiefs Bespoke Album Creation Experience by Wieden + Kennedy UK for The Kaiser Chiefs

+$Magazine & Newspaper Design

+$Entire Magazines
+$Steve Jobs 1955-2011 by Bloomberg for Bloomberg Business Week

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家具设计
+$Tip Ton by BarberOsgerby for Vitra

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+$Animation for Websites & Digital Design
+$3 Dreams of Black by Mirada for Rome

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+$3LiveShop by B-REEL for Hi3G Access
+$Connecting Lifelines by Dentsu Tokyo for Honda Motor
+$Tram Sightseeing app by Forsman & Bodenfors for Vastrafik

+$Interface & Navigation for Websites & Digital Design
+$A New Warrior by DDB Paris for Greenpeace

网站
+$Dots Now by Dentsu Tokyo for Honda Motor

+$Mobile Marketing

+$Mobile Campaigns & Mobile Advertising
+$Wi-Fiction by JWT Melbourne for Melbourne Writers Festival

+$Mobile Interaction & Experience
+$Heineken Star Player by AKQA London for Heineken

+$Writing for Mobile Marketing
+$Wi-Fiction by JWT Melbourne for Melbourne Writers Festival

广播广告

+$Radio Advertising Campaigns
+$Leica Radio Campaign by Be Bravo for Leica

+$Radio Advertising over 30 seconds
+$Leica - Picture Day by Be Bravo for Leica

+$Sound Design & Use of Music for Radio Advertising
+$Martin Luther King Jnr. and Nelson Mandela by Grey Advertising for Nelson Mandela Foundation

+$Writing for Radio Advertising
+$Attention Assist Campaign by Network BBDO, Johannesburg for Mercedes Benz

+$Direct

+$Direct Integrated Campaigns
+$Rent by 303 Group (Sydney) for Ikea

+$Direct Response/Ambient
+$Rivers of Light by LOWE/SSP3 for Minitry of Defense

音乐视频

音乐视频
+$Etienne de Crecy: No Brain by Les Tlcrateurs for Dim Mak Records
+$The Greeks: Is Tropical by El Nino for Kitsune

+$Special Effects for Music Videos
+$Manchester Orchestra: Simple Math by Pretty Bird for Columbia

+$Spatial Design

+$Installations
+$The Distance Between Mother and Child by Leo Burnett Shanghai for Shanghai QingCongQuan Training Centre

+$Film Advertising Crafts

+$Animation for Film Advertising
+$Back to the Start by Nexus Productions for Chipotle

+$Cinematography for Film Advertising
+$Addiction by F/Nazca Saatchi & Saatchi for Nike
+$Parallels by Morton Jankel Zander for Jim Beam

+$Direction for Film Advertising
+$Addiction by F/Nazca Saatchi & Saatchi for Nike
+$Dips Desperado by AMV BBDO for Pepsico
+$Pageant 90' by Euro RSCG London for Alberto Culver
+$The Bear by BETC Euro RSCG for Canal+

+$Editing for Film Advertising
+$Get Ready by Mirada for Fiat USA
+$The Bear by BETC Euro RSCG for Canal+

+$Production Design for Film Advertising
+$Super In, Super Out by Morton Jankel Zander for Hahn Super Dry
+$TalkTalk 'Home Within Home' by CHI & Partners for TalkTalk

+$Sound Design for Film Advertising
+$PG Tips - Aaah by Factory Studios for PG Tips

+$Special Effects for Film Advertising
+$The Bear by BETC Euro RSCG for Canal+

+$Use of Music for Film Advertising
+$Pageant 90' by Euro RSCG London for Alberto Culver
+$Wonderful World by RKCR/Y&R for BBC

+$Outdoor Advertising

周围
+$Operation Christmas by LOWE/SSP3 for Ministry of Defense

+$Poster Advertising/Existing Sites
+$Heaven and Hell by JWT Shanghai for Samsonite

+$Poster Advertising/Free Format
+$Commemorative Plate by TBWALondon for Heineken

+$TV & Cinema Advertising

+$TV Commercials 61-120 seconds
+$Life Story by BBH for Barnardo's
+$The Bear by BETC Euro RSCG for Canal+



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