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品牌影响力奖2015年候选名单披露

计算机艺术和Creative Bloq带给你的是品牌影响力奖+$recognise the very best branding design, as judged by a stellar panel from top agencies including GBH, Wolff Olins and The Partners, as well as client-side judges from top brands such as Coca-Cola, Mars and adidas.

+$Book your seat now

+$In a glittering ceremony on 16 September 2015 at London's Grand Connaught Rooms, the world's top agencies will come together to celebrate the best branding from the last 18 months.

+$The entries came in two 'streams' – branding programmes, including new branding schemes and rebrands; and branded campaigns, which extend or enhance an existing brand.

+$Here's how the final shortlist was chosen.

+$Judging Criteria

+$BIA Judging Panel+$started With+$21 Market-sector Categories+$, with a strict brief to adhere to the highest possible standards. Their criteria were as follows:

  1. +$A strong concept that's appropriate for the client
  2. +$Beautiful and consistent execution across two or more touchpoints
  3. +$Branding that stands head and shoulders above the rest of its market sector

+$If the judging panel felt that none of the projects submitted in any given category met the above criteria, the category was cut altogether – so being shortlisted in itself is an achievement.

+$So without further ado, here's the full list of projects that made the shortlist for the Brand Impact Awards 2015…

工匠

+$Branding, packaging and promotions for small, independent and boutique producers, including artisan foodstuffs and handicrafts.

+$This is a new category, formed from projects initially entered to either FMCG or Retail, but that the judges felt justified a category in their own right.

+$Branding Programmes

Mr Cooper by johnson banks

+$Mr Cooper by johnson banks

OSO by PS Lambis, by Bert

+$OSO by PS Lambis, by Bert

Simris Alg, by Snask

+$Simris Alg, by Snask

汽车

+$Branding and promotions for public and private transport systems and vehicles, fuel and automotive accessories.

+$Branding Programmes

Williams F1 Group, by hat-trick design

+$Williams F1 Group, by hat-trick design

酒吧和餐馆

+$Branding and promotions for restaurants, pubs and bars, including chains and independent outlets.

+$Branding Programmes

Burger King global rebrand, by Turner Duckworth

+$Burger King global rebrand, by Turner Duckworth

Pico de Gallo, by Bienal Communication

+$Pico de Gallo, by Bienal Communication
  • +$Pico De Gallo+$– Bienal Communication
  • +$Mérida, Yucatán, Mexico
  • +$www.bienal.mx

Pilgreen, by Bienal Communication

+$Pilgreen, by Bienal Communication
  • +$Pilgreen+$– Bienal Communication
  • +$Mérida, Yucatán, Mexico
  • +$www.bienal.mx

文化

+$Branding and promotions for museums, galleries, visitor centres and cultural organisations, individual events and cultural initiatives.

+$Branding Programmes

Almeida Theatre, by NB Studio

+$Almeida Theatre, by NB Studio

DeviantArt, by Moving Brands

+$DeviantArt, by Moving Brands
  • DeviantArt的+$– Moving Brands
  • +$London, UK, San Francisco and New York, USA and Zürich, Switzerland
  • +$www.movingbrands.com

Plataforma 01, by Bienal Communication

+$Plataforma 01, by Bienal Communication
  • +$Plataforma 01+$– Bienal Communication
  • +$Mérida, Yucatán, Mexico
  • +$www.bienal.mx

Rambert, by hat-trick design

+$Rambert, by hat-trick design

The Jewish Museum, by Sagmeister & Walsh

+$The Jewish Museum, by Sagmeister & Walsh

LeftCoast, by MARK Studio

+$LeftCoast, by MARK Studio

+$Branded Campaigns

London Sinfonietta, by Harrison Agency

+$London Sinfonietta, by Harrison Agency

Google Year in Search, by R/GA London

+$Google Year in Search, by R/GA London
  • +$Google Year in Search+$– R/GA London
  • +$London, UK with offices worldwide
  • +$www.rga.com

教育

+$Branding and promotions for schools, colleges and universities, courses, educational organisations and individual educational initiatives

+$Branding Programmes

Apprenticeships Awards, by Purpose

+$Apprenticeships Awards, by Purpose

+$Branded Campaigns

University of the Arts London recruitment, by Spy Studio

+$University of the Arts London recruitment, by Spy Studio
  • +$University of the Arts London student recruitment campaign+$– Spy Studio
  • 英国伦敦
  • +$www.spystudio.co.uk

UAL Album, by Supple Studio

+$UAL Album, by Supple Studio

+$Next page: the Brand Impact Awards 2015 shortlist continues with five more market-sector categories...



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