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Apple通过徽标改造重新回到了未来

+$The Multi-coloured商标+$spotted At The+$iPad Launch+$looks like a modernised version of the original rainbow logo苹果+$sported in the 1970s and 1980s and may yet signal a new direction for the Cupertino, California company.

+$After late CEO Steve Jobs returned to Apple in 1995, the company progressively moved the logo to a more neutral white or grey tone. Now that the Jobs era is over, could this new more colourful logo show that Apple's trying to make a clean break with its past?

Back to the future: Apple logos through the years via Gizmodo UK

+$Back to the future: Apple logos through the years via Gizmodo UK

+$Computer Arts sister technology website+$Gizmodo UK certainly hopes so

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+$Apple has historically been very careful and controlled about the image it presents to the world - something that has helped it become of one of the world's most famous and recognisable品牌

+$One thing's for sure, Apple has very clearly moved away from being just a computer company to a mobile devices company in the last few years - Apple+$sold more iOS devices in the last year+$alone than it sold Macs in the previous 28.

+$The fact that the 'new' multi-coloured logo evokes the old rainbow can only mean one thing: Apple is intent on+$creating a second computer revolution based around the iPad+$- just as it kickstarted the first.

+$Or maybe it's simply a reflection of+$the way the Yerba Buena Center was decorated+$ahead of the new iPad launch...

+$What do you think of the new look Apple logo? Let us know in the comments below



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