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9成功的创造性合作的专业技巧

Creative collaboration
(形象信用:不溅)

几乎每一件创意作品--无论是电视广告、辅助项目还是街头壁画--都需要某种创造性的合作。但是和其他创意人员一起工作不仅仅是一丝不苟。设计风格指南...有句老话说两个头脑比一个好,这句话从来没有比创造性工作更真实。

那么,是什么促成了成功的合作呢?你如何建立你想要庆祝的关系,而不是从收件箱里赶走?你怎么能选择一个能把你最好的一面展现出来,而你又能在他们身上得到最好的伴侣呢?是否有“可乐配方”或某些你需要注意的特质?还是仅仅是一个正确的化学案例?

为了找出答案,我们与来自世界各地的主要创意人员就一些极具创意的合作项目进行了交谈,并发现了在这一过程中成功合作的秘诀。

01.确保你们的技能相辅相成

+$The best collaborators don’t just have complementary skillsets, they also bring out the best in each other. “Jon makes me better – it’s as simple as that really,” says co-founder of design studio非格式凯尔·埃克霍恩。“我往往对自己的头脑和视觉表达感到厌倦,所以让乔恩在那里和项目混搭在一起是件好事。”

02.利用时差对你有利

+$“We tend to either tag-team a project, or divide up the tasks,” explains other Non Format co-founder Jon Forss. “Some projects require certain skills that one or other of us tends to prefer or is more suited to.”

+$Being 4,000 miles and seven time zones apart, one of the pair will work on it during the day and then hand it over to be continued by the other. “We never get tired of starting a new day and seeing that some real progress has been made overnight,” says Forss.

03.忘记竞争力

和许多合作一样,非格式关系成功的关键部分是相互尊重和非竞争精神。“我们一起做的每一件事都是
+$Non-Format’s work, not our own. If either one of us isn’t happy with the way a project is going we quickly accept that it has to change to make it better,”
福斯说。他说:“我们都一直对发展事物的方式持开放态度。
并且有所改善,而不仅仅是维护我们作为个人的地位。“

04.在概念阶段达成一致

+$The team at Non-Format also puts an emphasis on the “chatting and brainstorming” stage, meaning that any disagreements surface early on. “Perhaps one clue to our success is that both of us like to invest plenty of time on concepts and ideas both before and during the execution of a visual direction, which means that the result is never based solely on design style; design thinking is equally important,” says Ekhorn.

05.不要害怕放弃项目

+$The Non Format duo are also both open to shelving ideas altogether. “If we think something isn’t working, even if it took a long time to get to that point, we’re not afraid to voice our objections and to scrap it and shift to something else,” explains Forss. “Experimenting always leaves us open to the very real possibility of failure, so
我们习惯于做一些不成功的事情。“

06.不要微观管理

作为一个自由艺术总监,苏金·布泽利+$is careful to guide artists, rather than solve problems for them. “When I receive sketches that are not quite on the mark, I communicate why it’s not working, not how to fix it,” she says. “I’m collaborating with the artist so the concept can be solved from their unique perspective.”

07.记住你的目标

+$“Chris Buzelli told me not to ‘fight’ with my clients but to ‘dance’ with them early on in my career,” says illustrator倪维托...“我花了多年时间才明白他的意思--记住,你和你的客户在谈判分歧时有着相同的目标。”

08.不要只依赖电话

+$“Face-to-face meetings are important,” says Alice Goss, business development manager at设计桥梁...“我们通常在同一个房间里花半个小时的时间比打电话的时间长得多。”

09.不断分担工作

+$“Share work in progress and ideas super-often,” says Tom Sharp of这一切的诗意...“不要把它当作一个客户项目,在那里你需要一个精巧的工作报告。反反复复地提出意见。不要害怕做傻事。“

+$“Keep in touch,” addsSuperunion是Katherina Tudball。“别就这么走了,做你的事。”在接近执行之前,先谈谈概念和意义。“

这篇文章最初发表在第295期计算机艺术,世界上最畅销的设计杂志.买第295期要么订阅为电脑艺术干杯。

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