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在社交媒体上展示你的作品的5条小贴士

Superunion Instagram account
+$(Image credit: Superunion / Instagram)

+$Anyone with a smartphone can be a photographer now, it seems. Yet just as being able to play three chords on a guitar doesn’t make you Keith Richards, so owning one of the最好的拍照手机+$doesn’t make you a capable image-maker. Alongside skills in things such as typography, layout and strategic thinking, today’s brand designers need to harness the value of great photography, and know how, why and where to use it.

+$When it comes to self-promotional photography across social media posts, such imagery should align with your values and personality as a studio or creative. Are you and your work, for instance, generally playful, modern, understated? Just as you’d include photography style in the brand guidelines you’d create for a client, your own photography style is a key part of your brand. Here we list five key things to consider when using photography on social media.

+$For more advice, explore our ultimate+$guide to social media+$, or if you're inspired to get snapping, check out the最好的相机+$for creatives. And don't forget to+$follow Computer Arts on Instagram

+$01. Consider Context

+$Consider the channels that your imagery will appear on. An image that works in a deck won’t always be one that flies on Instagram, or keeps people on your site long enough for them to want to hire you.

+$02. Embrace your playful side

+$Consistency as a studio or creative is vital, but you have to carefully consider aspects including crops, use of colour and tone of voice. Platforms like Instagram allow for more playfulness than a straightforward portfolio site, for instance, and let you “speak” directly with your audience in a different way that’s more direct and lively – particularly with more ephemeral posts such as stories.

+$03. Remember, quality is key

+$Quality is still key in showing off the very best of your work as dynamically as possible – especially since the vast majority of people will only see a maximum of around the first nine images on your feed.

+$04. Introduce Some Variety

+$Consider how one project looks alongside another. Retain your own distinctive style, but remember to keep it exciting, too. Variety within limitations is key. Those limitations might be thematic use of colour palettes for instance, but don’t just keep posting the same sort of documentation and use a variety of angles for projects.

+$05. Go behind the scenes

+$Pop in a few (well-shot) behind-the-scenes or process shots when you feel that they’re exciting enough. If you’re using interesting archive imagery for instance, or processes such as letterpress or screen printing, the build-up of a final image can be incredibly insightful for people and connect them with you as a studio. “There’s a realness, vibrancy and energy to the best work you see on Instagram,” says Superunion executive creative director Stuart Radford.

本文最初发表于计算机艺术,世界上最畅销的设计杂志。购买+$issue 297要么订阅

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